Yahoo sponsoring ‘Dump the Junk Day’

Yahoo is sponsoring dustmen, rubbish trucks, wheelie bins and bin-bags for this week’s ‘Dump the Junk Day’. If the sponsorship is successful, Yahoo says it may increase its length and is already negotiating with refuse contractor Onyx and the London Boroughs of Westminster and Southwark about this possibility. Yahoo claims the use of rubbish materials is a media first. Yahoo Europe head of mail marketing John Webb says: ‘There are 21 million households in the country producing 500 million tonnes of waste, so the untapped medium of targeting consumers through their rubbish could yet prove to be an effective marketing tool.’ Dump the Junk Day is a global initiative to counter spam and educate consumers about junk mail.

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Slazenger sells cricket bat ads

Marketing Week

Sports goods manufacturer Dunlop Slazenger is to sell advertising space on its cricket bats, in a deal worth over £500,000 a year. The deal will see one company’s logo and advertising message placed on each of the 60,000 cricket bats manufactured by Slazenger each year. The bats are used at all levels of competition, from […]

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