Kelkoo is relaunching its global comparison site business in response to growing competition and changing consumer habits.
Seb is Marketing Week’s agency specialist.
Amazon unveiled its long awaited tablet, the Kindle Fire, this week. While it’s unlikely to be the device to kill off the iPad, it may well have kick started a whole new category of its own: the feature tablet. The cut-price device will cost just $199 (£127) – undercutting almost all of its rivals in […]
Marketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
There’s growing momentum around a refocus on outcomes over agency inputs, but by defining ‘value’ too narrowly, marketers risk missing the opportunity.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.