The Upshot, which is expected to be formally announced later today, will comprise content written by two editors and six bloggers, with topics triggered by analysis of search data from across the Yahoo network.
The aim is to make content more relevant to consumers’ interests and to tap into trends more quickly.
Speaking to the New York Times, James A Pitaro, VP of Yahoo Media, said, “We feel like the differentiator here. What separates us from a lot of our competitors is our ability to aggregate all this data.
“This idea of creating content in response to audience insight and audience needs is one component of the strategy, but it’s a big component,” he added.
This story first appeared on newmediaage.co.uk