Yahoo/Microsoft talks back on?

Speculation has mounted that Yahoo and Microsoft are close to agreeing a commercial partnership after reports of their respective CEOs Carol Bartz and Steve Ballmer meeting to discuss possible deals.

While neither company has commented on what was discussed, reports have suggested Yahoo has enquired about running a combined display advertising business, with Microsoft taking control of search.

The main focus of Microsoft’s original $44.6bn (£22.4bn) takeover offer to Yahoo, made on 1 February last year, was widely understood to be about the company gaining a stronger search foothold.

Microsoft CEO Steve Ballmer has made comments on several occasions since Bartz took over at Yahoo at the turn of the year that he would like to resurrect a deal. However, these are the first reports that the two have spoken face to face on the subject.

Yahoo saw its shares rise 6.5% yesterday as a result of the renewed speculation.

This story first appeared on newmediaage.co.uk

Recommended

Subaru signs Olympic medalist

Marketing Week

Subaru, the car manufacturer, has drafted Olympic medalist event rider Sharon Hunt as its new brand ambassador. As part of the sponsorship deal Hunt (pictured) will help promote Subaru at the events she will compete in throughout the year. Hunt is ranked among the top 50 eventers in the world. Subaru also sponsors fellow event […]

AirMiles launches specialist loyalty programme provider

Marketing Week

AirMiles is launching a specialist division called The Mileage Company to offer management services for existing or new loyalty schemes. The Mileage Company will be a wholly owned subsidiary of British Airways and will run AirMiles and take responsibility for maximising the commercial success globally of British Airways’ own reward currency BA Miles. The Mileage […]

Wal-Mart tops valuable brands chart

Marketing Week

With a global recession under way, food retailers are the new consumer champions. For the first time, Wal-Mart has topped Brand Finance’s Global 500 list of the world’s most valuable brands. The supermarket has knocked Coca-Cola, incumbent since the research began in 2007, into second place. Wal-Mart has risen three places to take the number […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now