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Nike recreates Back to the Future trainers
Lara O'ReillyNike has recreated the self-fastening glowing trainers worn by Michael J Fox in the 1989 film Back to the Future II.
Virgin Group appoints Saatchi & Saatchi boss as CMO
Lara O'ReillyVirgin Group has appointed Saatchi & Saatchi boss Ian Rowden as its new chief marketing officer, as it looks to place the Group’s brand at the heart of its global expansion strategy.
Npower promises not to upsell when installing smart meters
Lara O'ReillyNpower has become the first of the “big six” energy suppliers to promise not to use smart meters as a surreptitious sales tool.
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.