Yell remixes JR Hartley ad

Directories company Yell has given a ’21st century makeover’ to the infamous J R Hartley Yellow Pages ad, replacing him with a trance DJ.

In the initial ads, the loveable J R Hartley was seen looking for a copy of his Fly Fishing book. Yell’s new TV ad, created by Rapier, aims to show how the brand, formerly known as Yellow Pages, has evolved since the JR Hartley ad first launched in 1983, drawing attention to its mobile app.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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