Yell revamps offering

UK search engine has revamped its Web offering, introducing a raft of major developments in its mapping, search and site-content capabilities as part of an extensive redesign.

The changes are part of a broader strategy to transform the business from an online listing service into a destination for extensive information on products, shops and services across the UK.

The new site offers enhanced mapping services that allow users to plot local information onto any chosen location in the UK, alongside new "intuitive" search technology which lets users search by product, service or brand to pinpoint businesses more easily. president Eddie Cheng says: "These new enhancements are part of our programme of continuous development to combine richer content and intelligent search, meeting the growing expectations of internet users."

In November, Yell handed its £20m advertising account to Mother following a protracted pitch process triggered in April, following a split with its long-standing agency Abbott Mead Vickers.BBDO.


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