Yell scoops top creative prize for ‘Real Life’ campaign

Yell’s Results For Real Life campaign by AKQA took the top prize as the Best Creative Campaign of 2006 at the Creative Showcase Grand Prix Awards held at the Imagination Gallery last week.

The awards, held in conjunction with Microsoft Digital Advertising Solutions and the Internet Advertising Bureau (IAB) and in association with Marketing Week, celebrate outstanding creativity in UK online advertising. The awards were judged by a panel of industry insiders from both the online and offline sectors.

AKQA’s integrated campaign focused on the core concept of “local knowledge” and used location-based digital outdoor concepts, online advertising, posters, TV sponsorship and cinema to introduce Yell.com’s new strapline, “Results For Real Life”.

Glue London won Agency of the Year, with its work for the Royal Marines, Virgin Trains, Coca-Cola Zero and Mini. The IAB Unthink Your Brand Award went to Radio 1 Musicubes by Agency Republic.

Profero, won the Microsoft Digital Advertising Solutions Most Innovative Campaign Award for Child Protection on the Internet.

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