Yell, the business directory, has signed a distribution agreement with Google to provide listings and content for Google Local UK.
Printer manufacturer Lexmark International has appointed Doner Cardwell Hawkins to its &£20m advertising account. The agency has handled the company’s advertising account in the US since last year, but the Europe, Middle East and African account has been handled by DDB in France. It will now be run out of Doner Cardwell Hawkins’ London office. […]
The Incorporated Society of British Advertisers (ISBA) says proposed restrictions on advertising alcohol on television will stop drinks companies from running campaigns promoting sensible drinking. ISBA has joined the drinks industry trade body the Portman Group in calling for changes to new draft rules which the Broadcast Committee for Advertising Practice (BCAP) was asked to […]
The measures that political parties are taking to tackle voter mistrust should be noted by those companies experiencing similar problems among their consumers
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The top 10 remains almost unchanged from last year, while the highest risers and newcomers reflect a year of trauma and transformation.
A thirst for new experiences has inspired Danielle Atkins to travel the world from Russia to Saudi Arabia via brands such as Beats by Dre and Kodak. Now as CMO of the Diriyah Gate Development, she believes she has uncovered the “challenge of a lifetime”.
From 10 years of Mark Ritson to case studies in effectiveness, the Marketoonist on employing humour in ads to the inside track on Tesco and Patagonia’s brand strategy, here are some of the highlights of Marketing Week at the Festival of Marketing.