Yell teams up with thomasglobal to extend search out of UK

Yell.com

Yell.com, the UK-based search engine, has signed a deal with US business-to-business (B2B) sourcing company Thomasglobal.com to provide search results in foreign markets for the first time.

Yell.com has traditionally focused on consumer search information, but the agreement will allow companies to make commercial searches on a co-branded part of the site across the UK and Europe, North and South America, and Asia.

The deal could eventually lead to the extension of Yell.com consumer searches in international markets.

Eddie Cheng, president of Yell.com, says: "Our collaboration with Thomasglobal.com is a significant development, increasing the depth of our B2B search facility and extending Yell.com worldwide.

"This move reflects the developing online search environment and will enhance our industrial search requests service, which is generally less location-specific than our traditional, UK-based search traffic."

Parent directory company Yell last week announced the appointment of former Lloyds TSB group marketing director Helen Stevenson as chief marketing officer, as first revealed on MarketingWeek.co.uk. Stevenson replaces Ann Francke, who left Yell abruptly earlier this year (MW July 20). A pitch for the Yell advertising business, previously held by Abbott Mead Vickers.BBDO, is yet to be officially concluded.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now