YooMedia launches interactive digital channel
YooMedia, the interactive entertainment company, is launching yoome2, an interactive digital channel on the Telewest Broadband platform.
YooMedia, the interactive entertainment company, is launching yoome2, an interactive digital channel on the Telewest Broadband platform.
Virgin Mobile is to sponsor the ‘Desperate and Dateless Ball’, to be held on February 15, for a second year. The event is organised in conjunction with the Red Cross and will be held at venues in London, Cardiff and Leeds.
GlaxoSmithKline (GSK) is preparing the launch of a new flavoured water under the Lucozade Sport umbrella brand to target gym users. Insiders suggest that the flavoured water will be called Hydroactive and will be aimed at fitness fans looking for an isotonic drink that helps rehydration and replaces lost minerals after exercise. The appeal will […]
Transport for London interim manager for marketing, communications and corporate design Catherine Lacey-Dodd has left to pursue other interests. Lacey-Dodd stepped in to replace Charlie Edelman in December 2001.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?