YooMedia, the interactive entertainment company, is launching yoome2, an interactive digital channel on the Telewest Broadband platform.
Virgin Mobile is to sponsor the ‘Desperate and Dateless Ball’, to be held on February 15, for a second year. The event is organised in conjunction with the Red Cross and will be held at venues in London, Cardiff and Leeds.
GlaxoSmithKline (GSK) is preparing the launch of a new flavoured water under the Lucozade Sport umbrella brand to target gym users. Insiders suggest that the flavoured water will be called Hydroactive and will be aimed at fitness fans looking for an isotonic drink that helps rehydration and replaces lost minerals after exercise. The appeal will […]
Transport for London interim manager for marketing, communications and corporate design Catherine Lacey-Dodd has left to pursue other interests. Lacey-Dodd stepped in to replace Charlie Edelman in December 2001.
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.
Fintech startups have generated a lot of buzz in recent years, but Starling Bank wants to differentiate itself by taking a longer-term approach to growth and brand building.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here