YooMedia, the interactive TV and mobile phone company, has relaunched its interactive TV games channel Free2Play as YooPlay. The relaunch will be supported by a &£100,000 London Underground poster campaign, direct marketing, SMS and promotions on Sky, Telewest Broadband, NTL and Freeview – the four platforms hosting the channel. The creative work for the relaunch is by Maverick.
Determined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Consumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
Brands such as Morrisons, Tango and Branston are bringing back slogans from their past, which they say still have resonance with consumers.
Heinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
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