YooMedia, the interactive TV and mobile phone company, has relaunched its interactive TV games channel Free2Play as YooPlay. The relaunch will be supported by a &£100,000 London Underground poster campaign, direct marketing, SMS and promotions on Sky, Telewest Broadband, NTL and Freeview – the four platforms hosting the channel. The creative work for the relaunch is by Maverick.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.