YooMedia, the interactive TV and mobile phone company, has relaunched its interactive TV games channel Free2Play as YooPlay. The relaunch will be supported by a &£100,000 London Underground poster campaign, direct marketing, SMS and promotions on Sky, Telewest Broadband, NTL and Freeview – the four platforms hosting the channel. The creative work for the relaunch is by Maverick.
The Commons Health Select Committee report, to be published on May 27, will call for tougher regulations on advertising high-fat and -sugar drinks, such as a ban on using celebrities to promote such products…
UK sales of smoothies grew by 17 per cent to Â£69m in 2003, according to the latest figures from Zenith International.
Coca-Cola is planning a grassroots, exercise campaign to start its sponsorship deal with the Football League this August. The sponsorship activity will start after Euro 2004 ends. It is understood the campaign will run in conjunction with the Football League’s efforts to promote the game under the banner “real football for real fans”. A source […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.