YooMedia relaunches interactive TV games channel

YooMedia, the interactive TV and mobile phone company, has relaunched its interactive TV games channel Free2Play as YooPlay. The relaunch will be supported by a &£100,000 London Underground poster campaign, direct marketing, SMS and promotions on Sky, Telewest Broadband, NTL and Freeview – the four platforms hosting the channel. The creative work for the relaunch is by Maverick.


Coke in fitness push to kick off League deal

Marketing Week

Coca-Cola is planning a grassroots, exercise campaign to start its sponsorship deal with the Football League this August. The sponsorship activity will start after Euro 2004 ends. It is understood the campaign will run in conjunction with the Football League’s efforts to promote the game under the banner “real football for real fans”. A source […]


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