Yorkshire Tea has risen to become the number one black tea brand in the UK, with a larger market share than any of its competitors, but it still aims to approach everything it does with a “challenger spirit”.
Yorkshire Tea’s inclusion in YouGov’s list of the top 10 UK brands may have been a surprise to some but the brand itself says a focus on communicating its personality has helped attract new buyers.
PG tips is launching a “disruptive” £5m campaign supporting its recent packaging refresh in an effort to address declining tea sales in the UK.
Rather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.