You can cry, but the die is caste

Iain Murray fails admirably in his attempt to absolve marketing of any responsibility for depression in children (MW last week).

Murray recognises that the creation of discontent is central to marketing, but positions this as some sort of social service which helps children mature. Lord knows how we managed to become adults prior to the advent of mass marketing.

That Murray is an apologist for capitalism is apparent from his statement that “fame and riches are dispensed at random”. Even cursory research would disabuse Murray of this misconception – few people escape the class into which they are born.

Chris Shaw

Marketing executive

Family Assurance Friendly Society



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