You can cry, but the die is caste

Iain Murray fails admirably in his attempt to absolve marketing of any responsibility for depression in children (MW last week).

Murray recognises that the creation of discontent is central to marketing, but positions this as some sort of social service which helps children mature. Lord knows how we managed to become adults prior to the advent of mass marketing.

That Murray is an apologist for capitalism is apparent from his statement that “fame and riches are dispensed at random”. Even cursory research would disabuse Murray of this misconception – few people escape the class into which they are born.

Chris Shaw

Marketing executive

Family Assurance Friendly Society

Brighton

Recommended

US advertisers adopt their own war strategy

Marketing Week

As US troops wage war, advertisers are grappling with their consciences over whether to press on with campaigns on the home front, says Polly Devaney In these testing times and with the obvious correlation between ad spending and the economy, many Americans are asking whether marketers pulling out of or “going dark” on advertising makes […]

Now turns to i-level for digital campaign

Marketing Week

Online ad specialist i-level has been appointed by second generation low-cost airline Now to handle digital marketing. The agency will work closely with Rise, which is handling overall media strategy. The strategy is highly Web-centric, given the operational advantages that Now expects to gain in this area. I-level originally gained experience in this sector through […]

McVitie’s launches assault on cereal snacks with a:m

Marketing Week

McVitie’s is launching a range of breakfast products to capitalise on the fast-growing “breakfast on the go” market. The launch will be McVitie’s biggest this year and will be backed by a multi-million pound advertising spend. The brand is called a:m and is understood to comprise eight different products, including a muffin, a cereal bar […]

Comments

    Leave a comment