YouGov pushes into healthcare arena

YouGov, the online polling company, has launched two research products as it looks to up its presence in the healthcare arena.

NHSOpinions offers online surveys of NHS professionals while PatientsOnline is a facility that enables YouGov clients to survey patients while they are in hospital.

The two ventures form part of YouGovHealthcare, a partnership the research company has undertaken with BRINC and Patientline.

NHSOpinions offers online surveys of staff working at all levels within public healthcare and the NHS, with the respondents drawn from 350,000 NHS employees.

PatientsOnline, meanwhile, allows inpatients to complete surveys from their hospital beds.

YouGove recently agreed a deal with Centaur Media, publisher of Marketing Week, to form a joint venture called YouGovCentaur.


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