You’ll never put a better…

Country Life English Butter is bringing its Buttermen back to TV screens after a ten-year gap, to celebrate the company’s 30th anniversary. The campaign, which breaks on August 24 to back the launch of Country Life Spreadable, features the singing Butterman characters – whose original catchphrase was ‘You’ll never put a better bit of butter on your knife’ – and the voice of actor Richard Briers. The ads were created by The Arthur Pottersman Creative and Marketing Consultancy, with media through The Media Shop. MD Foods also has an animated butterman character in its Lurpak ads, which are created by BMP DDB.

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