Refresh your memory of the winners, which included brands such as Fiat, Costa, Boden, Nike, The Economist and Depaul UK, with a glance at this list.
Then, suitably inspired, go here to read the Engage Awards 2012 entry criteria and categories. The field is wide open and size of campaign marketing budget is no barrier to entry as it’s the effectiveness of your marketing strategy that will impress the judges. The deadline is 17 January 2012 so there’s plenty of time to put together a fantastic case for why your team and brand should win.
In coming weeks we’ll be looking at how the 2011 trophy holders have advanced their strategies since winning and how they have been meeting the challenges of operating in a tough economic climate. Their insights will make essential reading so look out for these articles.