Your Destiny relaunched as Psychic Interactive
Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.
Sky channel Your Destiny is being relaunched as an interactive mobile TV service under the name Psychic Interactive.
The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood
Beleaguered water company Severn Trent Water has handed all marketing responsibilities for the group to director of customer relations Jonathan Bailey, following the departure of Nic Budden. Budden, who was in charge of marketing, resigned as managing director of Severn Trent’s retail services division following an investigation into his CV and references. This is thought […]
Scottish Courage’s cider brands are thought to be staying within the Publicis Groupe, after its roster agency Leo Burnett took on the UK advertising brief for rival InBev’s Beck’s lager brand. Leo Burnett handles the &£8m advertising business for the Scottish & Newcastle-owned Scottish Courage cider brands, which include Bulmers, Strongbow and Woodpecker. The Publicis […]
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.