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A break from the past

Marketing Week

The Butlins brand may be well known and trusted, but it is also entrenched in the past. A new hotel is set to put an end to that. By Jonathan Harwood

Severn Trent picks CRM chief for marketing task

Marketing Week

Beleaguered water company Severn Trent Water has handed all marketing responsibilities for the group to director of customer relations Jonathan Bailey, following the departure of Nic Budden. Budden, who was in charge of marketing, resigned as managing director of Severn Trent’s retail services division following an investigation into his CV and references. This is thought […]

Scottish Courage brief set to stay within Publicis Groupe

Marketing Week

Scottish Courage’s cider brands are thought to be staying within the Publicis Groupe, after its roster agency Leo Burnett took on the UK advertising brief for rival InBev’s Beck’s lager brand. Leo Burnett handles the &£8m advertising business for the Scottish & Newcastle-owned Scottish Courage cider brands, which include Bulmers, Strongbow and Woodpecker. The Publicis […]

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