Starbucks and Apple to give away downloads
Rosie BakerStarbucks is partnering with Apple to launch a free music and book download service for customers.
BlackBerry’s brand reputation plummets
Rosie BakerBlackBerry’s brand reputation has slumped following the global service outage that affected its handsets last week.
NPD and refurbs boost McDonald’s sales
Lara O'ReillyMcDonald’s new product launches and the continued refurbishment of its restaurants led to a 5% uplift in European sales for the third quarter.
All-female motorsport W Series revs up its pursuit of sponsors
Matt BarkerAttracting the right brand partnership will be crucial if W Series wants to cement its status as the home of female motor racing as the tournament gears up for its second season.
Marketing budgets, digital spend, data skills: 5 killer stats to start your week
Sarah VizardWe arm marketers with all the numbers they need to tackle the week ahead.
How Dixons Carphone overhauled its CRM programme
Ellen HammettA focus on people and quick wins has allowed the UK’s largest electronical retailer to move away from a discount-heavy strategy it believes would have killed the business within five years.
BBC, John Lewis, Brexit campaign: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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