Starbucks and Apple to give away downloads
Rosie BakerStarbucks is partnering with Apple to launch a free music and book download service for customers.
BlackBerry’s brand reputation plummets
Rosie BakerBlackBerry’s brand reputation has slumped following the global service outage that affected its handsets last week.
NPD and refurbs boost McDonald’s sales
Lara O'ReillyMcDonald’s new product launches and the continued refurbishment of its restaurants led to a 5% uplift in European sales for the third quarter.
Is Covid-19 giving brands a new perspective on Brexit?
Matthew ValentineCovid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?
Facebook promotes from within as it names Alex Schultz CMO
Matt BarkerSchultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
CX50 2020: What the pandemic has taught brands about customer experience
Morag Cuddeford-JonesIn our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Marketoonist on flipping the script
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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