Starbucks is partnering with Apple to launch a free music and book download service for customers.
BlackBerry’s brand reputation has slumped following the global service outage that affected its handsets last week.
McDonald’s new product launches and the continued refurbishment of its restaurants led to a 5% uplift in European sales for the third quarter.
The Zoological Society of London, which owns London and Whipsnade zoos, is hoping a two-pronged marketing strategy focused on families and fellows can help it attract the donations it needs to survive the coronavirus crisis.
It’s not enough to create content to lure sales leads, you need to understand how warm they are and to tailor their journey to their interests.
A total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
The shortlist for the Marketing Week Masters awards Brand of the Year has been revealed, and here’s your chance to have a say in who wins.