YouTube launches programme to make UK users money

youtube.gifYouTube users are being offered the chance to make money from their videos under a scheme being launched in the UK. The YouTube Partnership Programme is launched today (January 31).

The programme, which already exists in US, selects members that create original content and have a big following on the site to become “partners”. An advert, which will run for ten seconds at the bottom of the screen, runs on all of the users’ videos. If a viewer clicks on the advert, a share of the revenue YouTube generates from the ad is given to video’s creator.

The Partner Programme has been localised in 18 countries and “partners” have to be resident in a country where the scheme is running. The UK is the first country in part of an international roll-out of the service.


Amanda Walsh departs Lowe London

Marketing Week

Lowe London chief executive Amanda Walsh is leaving the agency after less than two years in the job. Her departure will not send shock waves through the industry, which has been speculating on her departure since she joined in October 2006. Her responsibilities will be split between chief strategy officer Rebecca Morgan and executive creative […]

JWT set to handle pan-European account for Corona Extra

Marketing Week

Mexican beer brand Corona is understood to have appointed JWT to handle its pan-European ad business for its flagship Extra brand. Produced by Mexican brewer Grupo Modelo, the beer is distributed by Wells & Young Brewing Company in the UK. It is believed that JWT pitched against a number of undisclosed agencies, following a brief […]