YouTube launches “transparent” adverts

You Tube

YouTube, the Google-owned user generated content site, is launching advertising on its videos for the first time today (August 22). The site has introduced a new format of “transparent” ads that appear on the bottom of videos.

The ads are overlayed over the video but only take up 20% of the screen at the bottom and appear 15 seconds after the clip has started. The ads will run for about ten seconds but viewers can make them disappear by clicking on them.

The launch is seen as a significant step forward for the site, which needs to make money out of its content without upsetting its massive audience. It is understood Google believes that this method will please viewers and offer advertisers an useful marketing platform.

The ads will only appear on content provided by “selected” partners and not on videos uploaded by individuals for an initial period but it aims to make the format available to around 1,000 partners, which will include members of the public over the long-term. The ads can be targeted by genre, demographic and gepgraphy and day part.


Barclays ponders global group marketing director

Marketing Week

Barclays is understood to be considering creating a global group marketing director role. The move is also believed to have been prompted by the departure of Jim Hytner, group brand and UK banking marketing director. The mooted role would be “considerably higher” than Hytner’s position and report directly to Frits Seegers, chief executive of global […]

Norwich Union TV ads introduce new strapline

Marketing Week

Norwich Union has dropped its ‘Quote me happy’ strapline as it launches an £8m unified advertising campaign for its life and insurance business. The campaign, which breaks this week, will be focused on the new strapline ‘We just make it easier’.


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