YouTube now wants to work with TV
YouTube viewing on TV has more than doubled in the last year and the video platform now wants to work with broadcasters rather than be in competition with them.
Virgin Media wants to ‘simplify’ TV
Rachel GeeVirgin is moving into DVDs and relaunching its TV service with new features and products as it aims to simplify viewers’ entertainment experience.
Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand
Thomas HobbsIn a bid to be seen as more than just a marketplace, eBay says it will rely heavily on TV advertising as it looks to shake off a functional image.
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Mark Ritson: Dodgy video metrics prove TV is way ahead
Mark RitsonWhy don’t purveyors of online video measure average audience per minute? Because it would reveal they are thousands of times less popular than TV.
Camelot pledges to ‘invest and innovate’ around National Lottery despite losing license
Michaela JeffersonAs it battles with the Gambling Commission over the decision not to renew its National Lottery licence in 2024, Camelot has reported ticket sales of more than £8bn for the second year in a row.
Why Dickies isn’t taking its 100-year legacy for granted
Niamh CarrollCelebrating its 100th anniversary this year, apparel brand Dickies is on a mission to cater to a diverse consumer base spanning builders and tradespeople to skaters and artists.
Marketoonist on QR codes in customer service
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
This Much I Learned: Former Nike CMO Greg Hoffman on creative leadership
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, former Nike CMO Greg Hoffman discusses the origins of 2018’s ‘Dream Crazy’, the secrets of brand identity excellence and why restrictions can be joyful.