YouTube now wants to work with TV
YouTube viewing on TV has more than doubled in the last year and the video platform now wants to work with broadcasters rather than be in competition with them.
Virgin Media wants to ‘simplify’ TV
Rachel GeeVirgin is moving into DVDs and relaunching its TV service with new features and products as it aims to simplify viewers’ entertainment experience.
Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand
Thomas HobbsIn a bid to be seen as more than just a marketplace, eBay says it will rely heavily on TV advertising as it looks to shake off a functional image.
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Mark Ritson: Dodgy video metrics prove TV is way ahead
Mark RitsonWhy don’t purveyors of online video measure average audience per minute? Because it would reveal they are thousands of times less popular than TV.
Pret’s former marketing boss on the secrets of a growth mindset
Charlotte RogersFrom taking Green & Black’s to a new market after “savage” customer feedback, to the birth of Veggie Pret, Mark Palmer urges marketers to rethink positioning, premiumisation and innovation.
Can you achieve long and short at the same time? Usually, no
Mark RitsonIt’s appealing to fulfil brand and sales objectives in one execution, but they’re so different that you’ll probably fail at both.
Ageism: Is marketing ‘obsessed’ with hiring digital natives?
Molly InnesFrom a lack of transparency to the misconception only under 35s possess digital skills, marketers address the ageism rife in recruitment.
‘We’ve fixed the basics, let’s shape the business’: M&S on the next stage of its transformation
Michaela JeffersonM&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.