YouTube now wants to work with TV
YouTube viewing on TV has more than doubled in the last year and the video platform now wants to work with broadcasters rather than be in competition with them.
Virgin Media wants to ‘simplify’ TV
Rachel GeeVirgin is moving into DVDs and relaunching its TV service with new features and products as it aims to simplify viewers’ entertainment experience.
Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand
Thomas HobbsIn a bid to be seen as more than just a marketplace, eBay says it will rely heavily on TV advertising as it looks to shake off a functional image.
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Mark Ritson: Dodgy video metrics prove TV is way ahead
Mark RitsonWhy don’t purveyors of online video measure average audience per minute? Because it would reveal they are thousands of times less popular than TV.
Smart marketers and lip smackin’ ads: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.
Neuroscience can teach marketers to tell better stories
Laurie Castelli-GairNeuroscience shows how brands use (and misuse) stories when trying to connect with consumers.
Airbnb hails early results from shift to brand building over performance marketing
Michaela JeffersonThe travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing investment.
How marketers can escape the ‘productivity paradox’
MaryLou CostaBeing consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out.