This was followed closely by a Think UK viral literally slamming the dangers of drink driving into the faces of the public.
1. Pepsi Max: ‘Bus Levitation’ #LiveForNow
The campaign, developed in tandem by Arnold KLP and OMD, relies heavily on social media playing to the public’s propensity to share content and uses the hashtag #LiveForNow. The strategy has since propelled it past the 6 million views mark.
2. Think UK: #Publooshocker
Secretly filmed in the toilets of a North London pub (no, not like that), Think UK’s #publooshocker launched on 6 June and seeks to dissuade drivers from drinking and driving in a brutal manner, with the concept created by Leo Burnett.
3. Illumination Entertainment: Evil Minion Animation Test
Cute and quirky also seems to win over YouTube audiences with this viral ad – which was timed to coincide with the cinematic release of Despicable Me 2 – also driving millions of page views.
4. Tango ARGH TV Ad – Cornershop
Meanwhile, Tango’s trio of ads – which form its ARGH campaign – sees the soft drink brand pair with Bogle Bartle Hegarty to remain true to its irreverent and zany tone of voice. In a rare feat, the slots occupy the next three consecutive slots in the the most watched ads on YouTube chart for June. The campaign also consists of a number of TV slots, with media agency M6 handling planning.
5. Tango ARGH TV Ad – Footy
The rankings are determined using some of YouTube’s signals of viewer choice: number of views within the country, view rate (how much of an ad people choose to watch), and percentage of organic views versus paid views.