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Cannes Lions 2015 must attend

Five things to see at Cannes

Sarah Vizard

Cannes Lions Festival offers marketers the chance to embrace new ideas and learn from the best in the world. Here we pick five things no marketer should miss at Cannes 2016.

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Why transparency in data is key to building trust

Maeve Hosea

Gaining audience trust was fundamental for The Guardian, last year’s Data Storytelling Awards Grand Prix winner, its director of consumer revenues Julia Porter explains why this triggered a strategy of balancing privacy with a compelling data-driven understanding of its customers.

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