YouView loses marketing and PR team
YouView has made its marketing and PR team redundant only months ahead of its pledged launch. Read the full story here.
YouView has made its marketing and PR team redundant only months ahead of its pledged launch. Read the full story here.
Unilever’s global communications planning director Geoff Seeley says the UK is still leading the way in “communications thinking”, as the company posted an increase in sales for the third quarter.
EA Games is recreating scenes of the Battle of Waterloo at London’s Waterloo station as part of an interactive outdoor advertising campaign to promote the launch of Battlefield 3.
Outdoor advertising returned to growth in the third quarter, as digital developments encourage brands to increase investment in the channel.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.