Zanussi launches £3 TV campaign

Zanussi Electrolux is launching a &£3m TV campaign to raise awareness of its laundry and refrigeration products’ new features. The ads, created by Lowe, have been filmed from the appliance’s perspective. The new Zanussi Electrolux Timeline washing machine claims that its Jetsystem gets clothes thoroughly clean and will even tell the user when they will be ready. In the second ad a fridge-freezer tells viewers that its owner does not have to defrost it because it is frost-free. The campaign breaks across ITV, Channel 4, Five and the major satellite channels on April 27. Zenith Optimedia handles the media planning and buying.