Zavvi shifts focus to online sales

Zavvi, the music retailer, is restructuring its board in a moved aimed increasing its focus on online sales. Marketing director Steve Kincaid will now become e-commerce director and trading director, Mark Noonan, will become commercial director with responsibility for marketing.

The changes come as the chain reports 70% growth in online sales over the festive period. The retailer says board changes aims to build on this momentum.

Kincaid will now focus on driving sales and customer experience at zavvi.co.uk as well as developing the retailer’s digital strategy.

Zavvi chief executive, Simon Douglas, describes the chain’s website as a “vital component of its long-term multi-channel strategy and adds that Kincaid will now focus on making zavvi.co.uk a “compelling experience”.

He adds that Noonan will continue to work on establishing Zavvi as a destination for entertainment products by bringing the product and marketing teams closer together.

Recommended

Red Bee brings in former Carlton chief

Marketing Week

Red Bee Media has appointed former Carlton Screen Advertising chief executive Adam Poulter to executive commercial director. Poulter, who will also join the executive management team at the agency, will oversee strategy, sales and marketing, technology, client management and new product development for the production, creative services and playout company. He will report to chief […]

London Eye hunts partner after 7-year BA deal ends

Marketing Week

The London Eye Company (TLEC) and British Airways are scrapping their partnership after seven years. The pair will part company in February after deciding to end the sponsorship. TLEC is seeking a new title sponsor for the tourist draw, which is London’s most visited attraction. It is understood that the company has approached the top […]

What lies ahead for Bogle’s successors?

Marketing Week

It’s a tribute to the creative energy and international importance of so small a company as Bartle Bogle Hegarty that the appointment of a new group chief executive should make a major splash in the Financial Times this week. After all, the company is not even publicly quoted, and the one scrap of information that […]

Comments

    Leave a comment