Zeebox launches click-to-buy TV ad service
Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. Read full article here.
LoveFilm CEO takes helm at Mothercare
Lara O'ReillyMothercare has appointed LoveFilm’s CEO Simon Calver as its new chief as it looks to boost its online presence amidst declining high street sales.
Jennifer Saunders stars in debut campaign for Philadelphia with Cadbury
Seb JosephKraft is hoping to inject fresh growth in the snack category, by launching an integrated advertising campaign to support its new cream cheese chocolate spread, Philadelphia with Cadbury, which hit stores nationwide earlier this month.
Cravendale’s Muppets TV ad
Rosie BakerKermit the Frog and Pepe the Prawn star in Cravendale’s latest TV ad as part of the milk brand’s partnership with the Disney-owned Muppets franchise.
Budgeting and changing strategy: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
Nike pledges to ‘stay on the offensive’ as it increases focus on demand creation
Chris SutcliffeThe sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
How Dunelm’s top marketer shifted focus from product to customer
Josh StephensonSean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Justify budget requests with a solid set of projections
Grace KiteRunning the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.
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