Zeebox launches click-to-buy TV ad service
Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. Read full article here.
Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads. Read full article here.
Mothercare has appointed LoveFilm’s CEO Simon Calver as its new chief as it looks to boost its online presence amidst declining high street sales.
Kraft is hoping to inject fresh growth in the snack category, by launching an integrated advertising campaign to support its new cream cheese chocolate spread, Philadelphia with Cadbury, which hit stores nationwide earlier this month.
Kermit the Frog and Pepe the Prawn star in Cravendale’s latest TV ad as part of the milk brand’s partnership with the Disney-owned Muppets franchise.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.