Zenith has been appointed by Electrolux to handle its &£20m pan-European planning and buying account. The UK incumbents on the account were Zed Media, the digital arm of Zenith Optimedia, and Starcom Motive in Europe.
George Wimpey, the home construction company, has appointed Jon Kinsey, the former group managing director of London Electricity (LE) Group retail, as managing director of a new division responsible for rolling out Wimpey retail stores. He will report to the chief executive, Peter Johnson. Kinsey, who left LE last year following a complex management restructure […]
The Telegraph’s choice of editor bolsters its plan to distance itself from its ageing readership – a lucrative and burgeoning market. David Benady asks why
Radio 1 is replacing breakfast show DJ Sara Cox three months before her contract runs out. Chris Moyles will take over the show in January and Cox will present Moyles’ afternoon show.
The NHS had to act quickly last year after realising people with life threatening conditions such as heart attack and stroke were not going to hospital because of Covid, and marketing played a key role.
Boots’ CFO Michael Snape and CMO Pete Markey agree strong relationships between marketing and finance are built on relentless communication, data and understanding how marketing fits into the broader agenda.
Five years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.
The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.