Zenith Optimedia has won the &£11.5m planning and buying account for L’Oréal Golden, as predicted in Marketing Week (June 30) after a two-way pitch against incumbent Universal McCann. The decision means the agency adds brands such as Garnier and Maybelline to the L’Oréal Luxury Brands business it already holds.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.
Long-term columnist and founder of Marketing Week’s Mini MBA in Marketing and Brand Management won for his “authoritative, provocative and riveting” columns.
CMO Sara Bennison believes focusing on outcomes, rather than planning, is the best driver for success.