Zenith Optimedia wins L’Oréal Golden planning and buying account

Zenith Optimedia has won the £11.5m planning and buying account for L’Oréal Golden, as predicted in Marketing Week (June 30) after a two-way pitch against incumbent Universal McCann

Zenith Optimedia has won the &£11.5m planning and buying account for L’Oréal Golden, as predicted in Marketing Week (June 30) after a two-way pitch against incumbent Universal McCann. The decision means the agency adds brands such as Garnier and Maybelline to the L’Oréal Luxury Brands business it already holds.

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