Zenith wins 2.5m Carlton film distribution business

Carlton Film Distributors has appointed Zenith Media to its 2.5m media planning and buying account.

The final pitch for the business was between Media Campaign Services, Target and New PHD. This was whittled down from an original pitch list of eight, including Bates Dorland, TMD Carat, Saatchi & Saatchi and CIA Medianetwork.

It is understood the brief is for the launch of new films, including Eight Heads in a Duffel Bag, which is due for release later this year and has a budget of 250,000.

Other planned launches are believed to include films made by the Film Consortium, although Carlton will have no say over which films go into production.

Rank Film Distributors was renamed Carlton Film Distributors when it was bought by Carlton Communications earlier this year. The company made one-third of its staff redundant in May.

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