ZenithOptimedia promotes Aussie CEO to worldwide role

ZenithOptimedia has promoted Belinda Rowe, current CEO of ZenithOptimedia Australia, to the new role of managing partner – worldwide.

Zenith Optimedia

Rowe will relocate to London and take responsibility for worldwide client relationships. She will join the ZenithOptimedia global executive team.

Rowe says: “I am looking forward to developing client relationships globally and to work closely with the management team to optimise and establish business opportunities. Australia has always played a significant role globally and it will be great for the team and our clients to be more connected to worldwide trends.”

BBC Worldwide has just appointed the agency to handle its planning and buying for UK and international markets.

In the UK it has just lost out in the pitch to handle Mirror Group Newspapers’ business, for which it was previously the incumbent.

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