ZenithOptimedia to drive wage scheme

The Government has appointed Zenith Optimedia to handle the
communications planning for its national minimum wage awareness
campaign.

The decision follows a two-way pitch against Naked and Mediaedge:cia (MW
September 13). The Central Office of Infor…

Zenith%20Optimedia%20HammerThe Government has appointed Zenith Optimedia to handle the communications planning for its national minimum wage awareness campaign.

The decision follows a two-way pitch against Naked and Mediaedge:cia (MW September 13). The Central Office of Information (COI) managed the pitch for the Department for Business Enterprise and Regulatory Reform (BERR).

The campaign aims to increase awareness of the national minimum wage – in particular, the new rates that come into effect from October 1 and the penalties of non-compliance. It will promote HM Revenue & Customs’ National Minimum Wage Helpline as a source of advice and information.

It will also raise awareness of laws that mean rogue employers will be fined up to £200 for not paying workers the correct rate.

A BERR spokeswoman says: “The national minimum wage has been a huge success, and it is essential that we continue to inform people of their rights and responsibilities.”

BERR is headed by John Hutton, the first Secretary of State for Business, Enterprise and Regulatory Reform, who was previously Secretary of State for Work and Pensions. The department also works closely with the new Department for Innovation, Universities and Skills.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now