Zurich Insurance’s top marketer on facing internal rejection
Joining Zurich Insurance after over three decades at Lego, Conny Kalcher was keen to introduce new processes but faced rejection after failing to “understand the context” of her new organisation.
Starting a new job is a chance to bring fresh ideas and processes to an organisation. A new perspective can ultimately breathe new life into long-established ways of working.
However, stepping into a new role also comes with the risk of not fully understanding the company’s goals and processes.
The pressure to make an impact early on can lead to well-intentioned ideas being brought to the business without understanding the deep structures of the business and the needs of its customers. When presented to the wider business, these ideas can face resistance.
Conny Kalcher had no intention to return to the corporate world after spending more than three decades working at Lego. However, after being approached twice for the chief customer officer role at Zurich Insurance, she says it was a “challenge” too good to refuse.
