Getting sign off for marketing plans and investment is not easy at the best of times, in a challenging economic environment, even more so.
Overseen by award winning Marketing Week columnist Helen Edwards, hear from four marketing leaders with B2B and B2C backgrounds as they explain the best way to engage stakeholders.
Full of practical advice and some cautionary tales, the panellists will share their framework for justifying investment.
When: Wednesday 22nd of March, 4:20pm (GMT)