Getting sign off for marketing plans and investment is not easy at the best of times, in a challenging economic environment, even more so.

Overseen by award winning Marketing Week columnist Helen Edwards, watch four marketing leaders with B2B and B2C backgrounds as they explain the best way to engage stakeholders.

Full of practical advice and some cautionary tales, the panellists shared their framework for justifying investment.

Follow the link below to watch the session

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Find out about the other episodes in the series:

what works Join us for insights on levers for brands to achieve greater effectiveness from three experienced experts in a state of the nation address. Monday 20th of March, 2:00PM Find out more
MADE TO MEASURE Three marketing luminaries present best practice insights for measuring and monitoring marketing effectiveness Tuesday 21st of March, 3:00PM Find out more
BEYOND ADVERTISING Beyond promotion, marketers must understand and measure effectiveness. Join us to explore levers for improvement. Monday 27th of March at 2:00PM Find out more
Getting more from less Learn from 3 marketers at innovative brands who prioritize evolving company needs and extract maximum value through cost-saving, innovation, and partnership, showing effective marketing doesn't always require a big budget. Tuesday 28th of March at 11:00AM Find out more