Created by GroupM Reports

Marketing Week Marketer’s Manual: What Marketers need to know about digital audio’s untapped opportunity

In the evolving audio landscape, traditional radio marketing has ceded ground to Spotify, Deezer, podcasts and digital radio. But despite increased digital audio investment, experts observe a lag compared to rising listenership, indicating untapped growth potential.

This Marketer’s Manual explores the audio advertising landscape, addressing challenges, outlining success strategies, and showcasing brands leveraging the opportunity. Key insights include:

  • Digital audio’s crucial role in reaching audiences through connected devices
  • How to unify audio advertising inventory that is fragmented across platforms
  • Post-GDPR tactics for targeting, creative optimisation and measurement