Stephen Norman became managing director of the car marque last year after four decades in car marketing, and has spent the past 18 months repositioning the floundering car brand.
The Marketing Week Top 100, sponsored by Salesforce, will be chosen by a judging panel including Marketing Week columnist Mark Ritson, former AMV BBDO chief Dame Cilla Snowball and Tom Fishburne, aka The Marketoonist.
As the role is far broader than a traditional CMO position, Berta de Pablos says it has forced the business to “think differently”, both from a marketing and recruitment perspective.
As another big global business hires a chief growth officer rather than a CMO, will it help to reframe marketing’s role within the wider business or is there a risk of further damaging marketing’s reputation by pitching it as something separate to growth?
BrewDog’s former marketing boss of three months says it was too early in the craft beer brand’s evolution to have a chief marketing officer, something which became “fairly obvious” very quickly.
Can veteran marketer Miguel Patricio use his expert eye to turn a dusty and confused portfolio around or has he got himself into a giant box of shit?
Alan Jope says he never had his heart set on becoming CEO but believes the skills he learnt as a marketer have set him up perfectly for general management. But going forward he thinks marketers will need to switch from being generalists to specialists.
The value of A/B testing should not be underestimated, but all too often it’s overlooked.
The fast food giant has restructured its marketing team in the UK and Ireland under the leadership of new senior vice president and chief marketing officer, Gareth Helm.
The half-day event, which takes place at Saatchi & Saatchi’s head office on 15 July, aims to inspire young people to find out more about a career in marketing.
Middle managers often get a bad rap but they are the ones closest to what’s happening within a business and therefore in the best position to get things done.
The pace of change, obsession with brand and sheer scale of the CMO role persuaded Dominic Grounsell to give up general management in financial services for a return to marketing at Ladbrokes Coral.
Mark Sandys has worked at Diageo for more than two decades across various roles and markets, but if it weren’t for a few stern words of advice his career might have panned out very differently.
The telecoms giant believes the introduction of 14-weeks paid paternity leave is a big step forwards in becoming an inclusive employer.
A total of 30 executives have been picked for the scholarship programme, which aims to prepare the next generation of marketers for leadership roles.
Helm, who has previously held marketing director roles at Nestlé, Mars, Innocent and MoneySuperMarket.com, replaces Emily Somers who left the business last year.
Planning a marketing career in a fractious economy is not easy, but there are seven clear stages anyone in search of a new job must go through.
Once you get past the first week – and resist the urge to check your inbox – taking enhanced paternity leave can change your whole outlook on work, says LinkedIn’s Tom Pepper.
If companies want to create inclusive and gender diverse workforces, the first step is extending and equalising their parental leave policies.
The proportion of marketers expecting to hire over the next three months has fallen to a two-and-a-half-year low as political and economic uncertainty put the brakes on recruitment.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Discrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It’s high time the industry adopts a more mature approach.
Having a strong sense of her personal brand and where she adds value helped Deliveroo EU marketing lead, Alice ter Haar, ride out one of the biggest challenges of her career.
Aviva has set up a community to support the development of people aged over 45, helping it to reduce recruitment costs while retaining the best talent.