Mondelēz scraps European CMO role
Molly FlemingMondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.
Giffgaff’s CMO on returning to work after a career break
Sarah VizardAfter taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
Marketing’s gender pay gap revealed
Marketing Week ReportersSalary inequality is a persistent issue in marketing regardless of sector, with the pay gap widening at the highest levels of seniority. Marketing Week’s 2020 Career and Salary Survey crunches the numbers to expose marketing’s gender pay gap.
Marketing’s claim to the C-suite is more than strong enough
Helen EdwardsMarketing is infuriatingly hard to articulate, and apt to languish unnoticed and unappreciated by those in harder-edged corporate roles. It can, however, make the difference between a corporation and its brands hobbling along the ground or soaring up into the stratosphere.
Marketing Week Explores: 2020 Career and Salary Survey special
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast we analyse the implications of the diversity crisis revealed by the 2020 Career and Salary Survey and ask, what change is needed to rebalance opportunities in marketing?
Carabao’s CMO on unleashing his entrepreneurial streak
Charlotte RogersFalling in love with the pace and energy of FMCG helped kickstart a diverse marketing career for John Luck, which has spanned everything from Coca-Cola and premium biscuits to breast implants and sponsoring the League Cup.
Marketoonist on meeting dread
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers must break out of the ‘expertise trap’
Colin LewisExperience combined with expertise is seen as the holy grail, but could this expert perspective cause marketer’s outlook to narrow?
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This year’s predictions from the digerati
Ben DavisFrom the future of third-party cookies to the dearth of digital talent, there is plenty of opportunity and challenge in digital marketing this year.
Recommended Reading: Pricking pomposity and digital trends for 2030
Matt BarkerMarketing Week reviews the latest books and articles for marketers.
Salary Survey 2020: Addressing marketing’s London bias
Matt BarkerWith over half of marketers working in London and the South East, what needs to be done to rebalance opportunities across the UK and what are the advantages of carving out a career outside the capital?
Salary Survey 2020: How to make marketing an aspirational career
Charlotte RogersIf the industry is really serious about attracting people from diverse backgrounds, work must start at the grassroots to make marketing an aspirational career for young people.
It is time to wipe out marketing’s gender pay gap
Tanya JosephThe marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
Women held back by marketing’s gender pay gap
Charlotte RogersThe 2020 Marketing Week Career and Salary Survey reveals a persistent gender pay gap impacting female marketers’ ability to earn at a equal level to men, particularly at the highest levels of seniority.
FMCG crowned the best paid sector for marketers
Charlotte RogersFMCG emerges as the highest paying sector for marketers, according to Marketing Week’s 2020 Career and Salary Survey, with education, construction and the charity sector bringing up the rear.
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Want to know what you’re worth? Marketing pay revealed
Marketing Week ReportersMarketing Week’s Career and Salary Survey digs into the data to reveal the state of marketing pay in 2020.
Overwhelmingly white, middle class and male: 5 killer stats from Salary Survey 2020
Charlotte RogersFrom the stark lack of ethnic diversity to the persistent gender imbalance in senior roles and marketing’s London-centric bias, here are the killer stats from the Marketing Week Career and Salary Survey 2020.
Your challenge for the 2020s: Make marketing more accessible
Russell ParsonsOur annual Career and Salary Survey has confirmed the lack of socio-economic, ethnic and geographical diversity in marketing. It’s a problem that every marketer needs to not only accept but also address.