Waitrose names former M&S marketer as customer director
Niamh CarrollNathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
What I’ve learnt from the mistakes I’ve made this year
Secret MarketerMaking mistakes is easy, it’s what you learn from them that matters. As the year draws to an end it’s time to reflect on what’s happened, take stock and look forward to 2023.
NatWest’s Margaret Jobling on her success balancing purpose and profit
Michaela JeffersonAs Marketer of the Year, NatWest Group’s CMO Margaret Jobling explains how prioritising both purpose and profit can transform the effectiveness of marketing.
NatWest’s Margaret Jobling crowned Marketer of the Year
Marketing Week ReportersThe NatWest Group CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2022.
Marketing Academy expands senior leadership for ‘next chapter of growth’
Molly InnesThe talent development organisation is currently pursuing expansion across the Asia Pacific region for 2023, and is hoping to increase its impact across Europe and the USA.
Trust, honesty, mutual respect: The B2B recipe for uniting marketing and finance
Charlotte RogersForging a close bond with finance will be key if B2B brands are to weather the economic storm and come out fighting.
Great brands offer numerous lessons any marketer can apply
Helen EdwardsFollowing the recent death of Red Bull cofounder Dietrich Mateschitz, our columnist breaks down the elements behind its and other notable brands’ marketing success stories.
Diageo on the ‘magic’ of supporting underrepresented talent
Charlotte RogersThe drinks giant is joining forces with media agency PHD and the Brixton Finishing School to open up marketing to a new crop of diverse talent.
Marketing urged to ‘own’ its socio-economic pay gap problem
Charlotte RogersThis Class Pay Gap Day (14 November), the marketing profession is being urged to take action to address its persistent lack of socio-economic diversity.
‘Reset and rethink’: How Sky plans to make marketing ‘better’
Lucy TesserasTraining and development is at the heart of Sky’s recently launched Marketing Excellence Programme, through which it hopes to encourage “restless” thinking and improve marketing effectiveness, while also attracting and retaining the top talent.
Help us build the industry’s most in-depth view of marketing salaries and careers
Marketing Week ReportersMarketing Week’s annual Career and Salary Survey is now open.
Ritson’s Mini MBA launches alumni network
Marketing Week ReportersThe network is open to the 20,000 alumni of the Mini MBA in Marketing and Brand Management and offers monthly Q&As with Mark Ritson, as well as an online community and learning opportunities.
More is possible to widen accessibility to marketing careers, but it requires genuine commitment
Russell ParsonsPulled from six months’ reporting, we present a checklist of what’s possible to widen accessibility to marketing to different people, but real democratisation of marketing careers requires genuine effort and commitment from brands.
7 things you can do now to democratise marketing
Charlotte RogersFrom investigating levy share, to blind CVs and embracing mentoring, here are seven practical ways marketers can open marketing up to talent from diverse socio-economic backgrounds.
Is a focus on ROAS damaging marketing teams?
Molly InnesMarketers explain why an over-reliance on return on ad spend is causing tension in teams and why no one metric should ever rule the roost.
Why Polestar is bringing creativity in-house as it pursues the next stage of growth
Michaela JeffersonCreating an in-house agency is already driving increases in the speed and efficiency of Polestar’s marketing, while also protecting the brand’s values, says CMO Åsa Borg.
Unified collaboration: How it proved a ‘gamechanger’ for Dr Martens
Marketing Week PartnerCampaigns requiring input from multiple partners or departments are at best a headache and at worst chaotic, with marketers wasting valuable time keeping track of basic tasks. For Dr Martens, the solution lay in uniting them on a single platform
‘Thinking differently’: How UK brands are innovating to stay relevant
Molly InnesUK brands are often accused of a lack of innovation, but is this fair? Marketers explain what they’re doing to stay relevant and drive growth.
Brands’ hiring intentions drop to lowest level since early 2021
Michaela JeffersonMore than a quarter of brands intend to increase their workforce over the next three months, while 18% anticipate job cuts, exclusive data reveals.
How Henkel’s business restructure will help marketing create brand ‘synergies’
Niamh CarrollHenkel’s laundry and homecare and beauty divisions will take a more unified approach to agencies, media, digital strategy and sustainability as the two merge into one consumer goods business unit, marketing director Nikki Vadera explains.
Direct Line restructures marketing with introduction of chief customer office
Michaela JeffersonThe office will bring together data and insight expertise to lead the brand and customer strategy across the group, with two new leaders appointed.