Many organisations’ efforts at diversity and inclusion are short-lived and tokenistic – driving real change requires recruiting to reflect society and tolerating no harassment.
Getting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.
A host of marketers are defying the Covid-19 gloom and negotiating Zoom interviews to take on new challenges.
In a turbulent year for the marketing industry, and the world, we look at the people and brands that have been driving change.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
From networking with purpose to engaging in a spot of job crafting, marketers are finding new ways to turbocharge their personal development and ensure their careers flourish despite the pandemic.
You’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.
Rather than dwell on the past year or look too far ahead into the future focus on the here and now.
Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
GSK is training marketers across its brands to ensure they are asking important questions about diversity and how to produce inclusive marketing.
Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Mercedes-Benz UK marketing director shares how new ways of working are helping the luxury car brand improve creativity and why innovation comes from people saying ‘yes’ more than they say ‘no’.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
B2B brands too often treat brand-building and demand generation as separate objectives with different budgets, but it’s much more effective to have one integrated approach through the whole of the marketing funnel.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.