How the role of the CMO is evolving in an increasingly digitalised world
Marketing Week PartnerInsight-driven decisions and a data culture that supports creativity are the lynchpins of the CMO role in today’s digital economy.
Aviva’s Raj Kumar on why simplicity is freedom
Charlotte RogersThe outgoing group brand and reputation director explains why it’s crucial for marketers to avoid the “pet projects” of senior leaders and keep their eyes on the prize.
Microsoft CMO: Marketers need to ‘get over their imposter syndrome’
Molly InnesMarketers are the equals of their peers in sales and finance, argues Microsoft’s Chris Capossela, who believes marketing can build brand love by focusing on price.
Marketoonist on the chief something officer
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Weetabix’s Gareth Turner leaves to focus on marketing consultancy
Niamh CarrollWeetabix’s head of marketing plans to use his 20 years of FMCG experience to help scale-up brands and agencies in the sector.
Gap between average CMO and CEO tenure widens
Lucy TesserasIn a more positive trend, female CMOs outnumbered their male counterparts for the first time last year, according to new research.
UKTV CMO Simon Michaelides departs after 10 years to join travel industry
Michaela JeffersonMichaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer.
Meet the brands prioritising social mobility
Charlotte RogersBy rethinking recruitment, democratising work experience and sharing the stories of senior leaders, organisations are finding ways to make social mobility a reality.
To nurture marketing’s future, champion others
Ritchie MehtaWant diverse talent to thrive in marketing? It starts with having someone in your corner. Just ask Usain Bolt.
Would a Patagonian toothfish by any other name taste as sweet?
Richard ShottonExperiments show the framing of language used to describe products influences how consumers perceive them and their propensity to purchase.
The right in-housing mix: finding the route to success
Jonathan CreswellIn-housing MMO is 2022’s hottest topic in marketing analytics. Data science specialist and MD of Ekimetrics, Matt Andrew, explores the key questions all firms should ask before embarking on a journey to in-housing marketing effectiveness.
The Marketing Academy reveals 2022 Scholars
Lucy TesserasThirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.
‘End nepotism’: Marketers issue rallying cry to tackle social mobility
Marketing Week ReportersM&S Food marketing director Sharry Cramond joined forces with Unilever’s Lisa Hutchinson and the School of Marketing founder Ritchie Mehta to address the industry’s chronic lack of socio-economic diversity.
Apprenticeships: Why brands should explore levy share
Charlotte RogersClear Channel and the School of Marketing are urging brands to consider donating their unspent Apprenticeship Levy to smaller businesses keen to hire a marketing apprentice.
Almost half of brands plan to hire remote marketing talent
Charlotte RogersNew research reveals 67% of employers looking to hire marketers believe being closely located to the office is no longer as important as it was pre-pandemic.
How brands are tackling ageism from the inside out
Molly InnesWith the age makeup of marketing teams persistently skewing younger, brands from the Phoenix Group to Saga are putting recruiting and retaining age diverse talent high on the agenda.
How Direct Line is making its advertising work ‘harder than ever’
Michaela JeffersonAmid the rising cost of media, Direct Line is ensuring the continued success of its campaigns with team collaboration and “interrogative” agency conversations.
This Much I Learned: What3Words on breaking into popular culture
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, What3Words CMO Giles Rhys Jones discusses the importance of global nuance, building a team from scratch and his mission to help the brand secure its place in popular culture.
Saga on why its age diverse workforce is helping it become a ‘superbrand’
Molly InnesSaga believes its commitment to retain and value age diverse talent will help the business thrive amid the ‘Great Retirement’.
What’s the problem with marketing apprenticeships?
Charlotte RogersMarketing Week’s Opening Up campaign is calling on brands to democratise access to marketing careers. A starting point would be addressing the persistent slow uptake of marketing apprenticeships.
AB InBev restructures with new CMO to report into chief growth officer
Niamh CarrollThe drinks giant is aligning marketing, B2B and direct-to-consumer under the leadership of its newly-created chief growth officer.