Warner Hotels names first CMO as it looks to ‘power its growth’
Molly InnesThe hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
The hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
Hovis has named General Mills marketing director Mark Brown as its marketing boss as it looks to drive growth in a tough category.
From talent spotting to prioritising mentoring, Diageo marketers Gráinne Wafer and Lauren McKay believe there’s lots to learn from colleagues at different career stages.
With stints at corporate giants including Kraft Heinz and General Mills and scale-ups such as Monster, Belazu and now Holy Moly, Chris Busher believes in finding the right environment and sticking to it.
By being “scrappy” and avoiding the conventional, Xbox helped Bromley FC get promoted to the Football League for the first time in its 152-year history, while tripling the number of people who downloaded Football Manager 2024.
Shelley Macintyre will be responsible for “driving marketing performance and maximising growth” for BBC Studios’ portfolio of consumer brands, including Bluey and Doctor Who.
TikTok’s global marketing boss says marketing continues to be a “focal point” for business success and highlights how to approach the C-suite.
With the demands on marketers forever changing, is coaching the answer to career success?
Marketers see GenAI as a productivity aid, but in reality that means more work in the same time, not the same in less.
The Marketing Academy Foundation hopes its free employability workshops will help diverse young talent negotiate their first steps in the marketing industry.
Many jobseeking marketers are spending hundreds of pounds on CV rewrites and coaching – but some headhunters argue this shouldn’t come at a cost.
Brands still hold all the cards when it comes to the job market, but some green shoots might be emerging, say recruiters.
AI can help recruiters tackle high applicant volumes, but it can’t take on a large role, says Michael Kienle, global vice-president of talent acquisition at L’Oréal.
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Antoine Le Nel and Fiona Davies have both been promoted internally, as the brand looks to fuel its rapid global growth.
Formula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.
Deliveroo restructured in October as its top marketer believes “magic happens” when marketing and product are more closely aligned.
The Paddy Power-owner wants to avoid teams marking their own homework as it forges a new centralised marketing function.
Joanna Gomer, who has been at the business since 2016, is tasked with continuing to drive the discounter’s “phenomenal growth”.
Marketing leaders should avoid taking a cookie cutter approach to hiring when eyeing up growth, says Tor Hunt-Taylor, marketing director at The Collective.
Fresh from qualifying for next season’s Champions League, Aston Villa is embarking on a complete club rebrand in a bid to go global.
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