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Marketing Leadership

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Diageo GB Trade
News Uncategorized

Diageo appoints former marketer as CEO as Menezes steps down

Niamh Carroll

Currently Diageo’s chief operating officer, Debra Crew claims four years’ experience in senior marketing roles at Nestle and seven years in marketing at Kraft Foods.

29 Mar 2023 10:32 am
Boohoo
Analysis Uncategorized

‘A big transition’: How Boohoo Group’s marketing strategy is evolving

Molly Innes

As Boohoo Group integrates new brands into the fold and expands into the US, it has become more customer centric and less focused on last-click ROI, with its top marketer admitting it hadn’t been “spending our money effectively”.

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28 Mar 2023 6:11 am
Analysis Uncategorized

Why Very’s CMO ‘highly recommends’ marketers don’t stick to one sector

Michaela Jefferson

The Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.

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23 Mar 2023 7:00 am
News Uncategorized

Ebay UK promotes CMO to general manager role

Niamh Carroll

Eve Williams says her focus in her new general management role will be ‘delivering for customers’, aided by her marketing background.

22 Mar 2023 4:00 pm
Tom Fishburne
Cartoon Uncategorized

Marketoonist on productivity

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

21 Mar 2023 12:16 pm
News Uncategorized

Steve Challouma returns to marketing as CMO of Birds Eye owner

Lucy Tesseras

He takes on the CMO role at Nomad Foods after three years running Birds Eye’s UK and Ireland business.

20 Mar 2023 12:40 pm
netflix
News Uncategorized

Netflix on encouraging ‘honourable’ failure to drive innovation in market research

Niamh Carroll

Marketers and researchers should be given the freedom to test the waters with new ideas, the brand’s insight director argues – but their work has to be tied to business outcomes.

14 Mar 2023 5:28 pm

Marketing Skills and Training

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In-housing skills gap
Analysis Uncategorized

How brands are bridging skills gaps

Molly Innes

Marketers are noticing a data and analytics skills gap at work, with most organisations looking to fill the void by hiring ahead of upskilling.

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30 Mar 2023 1:56 pm
News Uncategorized

Data analysis is the biggest skills gap for marketing teams

Molly Innes

Marketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.

29 Mar 2023 7:00 am
Strategy
Analysis Uncategorized

Why are marketing strategy and brand management undervalued by businesses?

Molly Innes

From focusing on the short term and worrying about a recession to not defining brand management, why do marketers think their businesses are undervaluing skills that focus on the long term?

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22 Mar 2023 7:00 am
Arrows
Analysis Uncategorized

Why Gen Z marketers feel most secure but least confident

Molly Innes

Data from Marketing Week’s 2023 Career and Salary Survey reveals Gen Z marketers feel the most secure in their roles and least confident, but the trend reverses as marketers age.

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21 Mar 2023 6:24 am
Strategy
News Uncategorized

Marketing strategy is the most undervalued skill by businesses, marketers say

Molly Innes

Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe businesses are undervaluing, with marketing strategy,  brand management and data analysis ranking highest.

17 Mar 2023 2:14 pm
News Uncategorized

‘Returnerships’ and tax reliefs: What does the 2023 budget mean for brands?

Niamh Carroll

After announcing tax reliefs for the creative sectors, the chancellor laid out plans to fill the UK’s job vacancies by supporting the older workforce and mothers. However, there was no mention of reforming the Apprenticeship Levy.

15 Mar 2023 3:19 pm
Analysis Uncategorized

What to consider when setting up an apprenticeship

Matthew Valentine

From assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.

14 Mar 2023 7:04 am

Team Structure

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Influence
Analysis Uncategorized

One B2B brand on growing marketing from ‘subservient’ function to growth engine

Michaela Jefferson

By focusing first on improving the revenue “engine”, B2B marketing boss Rosie Guest raised marketing’s influence and secured investment to grow her team. Now she has plans to scale further.

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10 Mar 2023 6:30 am
News Uncategorized

Former Gousto CMO joins Comparethemarket as first chief revenue officer

Molly Innes

The online comparison site is splitting its marketing function in two, with Tom Wallis to take on leadership of both customer and performance marketing. CMO Mark Vile remains in place to lead on brand.

1 Mar 2023 12:07 pm
route
News Uncategorized

Marketing’s strategic importance continues to rise

Molly Innes

The 2023 Marketing Week Career and Salary Survey reveals marketing’s strategic role within businesses has risen in the last twelve months, as brands look to marketers to help navigate the challenging environment. 

22 Feb 2023 7:00 am
News Uncategorized

Arla Foods and E.ON on finding the right in-housing solution for their brands

Michaela Jefferson

Taking control of their marketing functions remains a highly appealing proposition for many brands, but new data suggests the reality often falls short of expectations.

20 Feb 2023 6:54 am
News Uncategorized

Almost three quarters of marketers aged under 45, study finds

Molly Innes

Given most marketers responding to Marketing Week’s exclusive 2023 Career and Salary Survey are aged 45 and under, does the industry have a persistent age issue to address? 

7 Feb 2023 12:54 pm
News Uncategorized

Paperchase’s chief digital officer exits as Tesco acquires brand

Michaela Jefferson

Some 75 head office employees have been made redundant, with the full impact on the marketing team yet to be confirmed.

1 Feb 2023 3:51 pm
John Lewis
News Uncategorized

John Lewis merges customer director roles as Claire Pointon steps down

Michaela Jefferson

Pan-partnership customer director Charlotte Lock will take over responsibility for John Lewis’s customer activity, a year on from joining the business.

1 Feb 2023 2:01 pm

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