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Marketing Leadership

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Opinion Uncategorized

Covid has taken its toll on marketing, everyone has a responsibility to help in the recovery

Russell Parsons

With data from Marketing Week’s 2021 Career and Salary Survey unveiling the scale of career disruption and restructuring caused by Covid, the time has come for all to play a part in helping the sector recover from a bruising 12 months.

1 Mar 2021 4:51 pm
BrexitGloom
News Uncategorized

UK marketers brace for full force of Brexit

Matt Barker

Few are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.

26 Feb 2021 4:54 pm
numbers
News Uncategorized

Redundancy, restructure, brand values: 5 interesting stats from Salary Survey 2021

Marketing Week Reporters

From the level of redundancy and furlough, to changes in teams structures and corporate values being put to the test, the 2021 Marketing Week Career and Salary Survey reveals the impact of the coronavirus crisis.

22 Feb 2021 12:23 pm
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Analysis Uncategorized

Salary Survey 2021: Addressing the career consequences of Covid

Charlotte Rogers

As exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.

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22 Feb 2021 7:00 am
2021 Career and Salary Survey logo
News Uncategorized

Revealed: The cost of Covid on marketing careers

Charlotte Rogers

The 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.

22 Feb 2021 7:00 am
unilever
Analysis Uncategorized

Unilever’s marketing boss on why digital transformation should be led by marketing

Lucy Tesseras

In her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.

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19 Feb 2021 7:32 am
Jellyfish
Analysis Uncategorized

Why one CEO abolished the corporate hierarchy to promote progression

Charlotte Rogers

By getting rid of line management, cutting ‘head of department’ roles and making progression a twice-yearly goal, Jellyfish CEO Rob Pierre claims to have radically overhauled the corporate structures holding back talent retention.

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17 Feb 2021 7:43 am

Marketing Skills and Training

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4Ps marketing
Opinion Uncategorized

Attempts to update the four Ps are embarrassing – they’ve endured for a reason

Mark Ritson

Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.

3 Mar 2021 6:04 pm
News Uncategorized

Redundancy Chronicles: Quit talking, start doing

Secret Marketer

Getting yourself out into the world of work again, in whatever form that might take, will help you realise your value.

1 Mar 2021 2:38 pm
Analysis Uncategorized

Salary Survey 2021: Brand values and diversity commitments tested by the crisis

Matthew Valentine

Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.

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1 Mar 2021 7:00 am
Opinion Uncategorized

Covid career conversations: Learning from those who have been through it

Colin Lewis

Our columnist has received numerous messages from people whose careers were disrupted by the pandemic. There are clear commonalities in their experiences.

22 Feb 2021 4:15 pm
IdeasFoundation
Analysis Uncategorized

How the Ideas Foundation is inspiring the next generation of creatives

Matt Barker

Charity founder Robin Wight explains why educating and encouraging young people from disadvantaged and diverse backgrounds is vital if the industry is to ever be truly inclusive.

12 Feb 2021 1:00 pm
boardroom presentation
2 Comments
Opinion Uncategorized

Planning for marketing planning: 14 steps to an effective presentation

Mark Ritson

Marketers always ask me for examples of my clients’ marketing plans. I can’t give you that, but I can tell you how to write a good one.

11 Feb 2021 3:47 pm
Analysis Uncategorized

The ability to focus: What the pandemic has taught today’s marketers

Sean Hargrave

Marketers are reimagining strategies to meet customer needs, with greater agility afforded to their teams by increased independence.

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Team Structure

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Analysis Uncategorized

Salary Survey 2021: Team restructures open up possibilities for change

Matt Barker

Team restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?

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25 Feb 2021 7:00 am
Opinion Uncategorized

We can’t lose sight of personal connections when managing teams remotely

Tanya Joseph

Leaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.

16 Feb 2021 5:03 pm
Huawei
News Uncategorized

Huawei shifts global marketing focus to long-term brand building

Lucy Tesseras

Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term.

28 Jan 2021 12:20 pm
All In Ad census
1 Comment
News Uncategorized

Industry looks to address diversity and inclusion problem with major census

Russell Parsons

The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.

28 Jan 2021 12:01 am
Domino's
News Uncategorized

Domino’s merges digital and marketing teams

Lucy Tesseras

Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.

18 Jan 2021 12:48 pm
10 Comments
Opinion Uncategorized

Want a job? Pretend you believe in ‘digital marketing’

Mark Ritson

You’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.

7 Jan 2021 7:00 am
Opinion Uncategorized

Brands must make all employees feel they belong – and marketers can help

Sue Unerman

Many organisations’ efforts at diversity and inclusion are short-lived and tokenistic – driving real change requires recruiting to reflect society and tolerating no harassment.

6 Jan 2021 4:00 pm

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