With data from Marketing Week’s 2021 Career and Salary Survey unveiling the scale of career disruption and restructuring caused by Covid, the time has come for all to play a part in helping the sector recover from a bruising 12 months.
Few are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
From the level of redundancy and furlough, to changes in teams structures and corporate values being put to the test, the 2021 Marketing Week Career and Salary Survey reveals the impact of the coronavirus crisis.
As exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.
The 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.
In her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.
By getting rid of line management, cutting ‘head of department’ roles and making progression a twice-yearly goal, Jellyfish CEO Rob Pierre claims to have radically overhauled the corporate structures holding back talent retention.
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Getting yourself out into the world of work again, in whatever form that might take, will help you realise your value.
Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
Our columnist has received numerous messages from people whose careers were disrupted by the pandemic. There are clear commonalities in their experiences.
Charity founder Robin Wight explains why educating and encouraging young people from disadvantaged and diverse backgrounds is vital if the industry is to ever be truly inclusive.
Marketers always ask me for examples of my clients’ marketing plans. I can’t give you that, but I can tell you how to write a good one.
Marketers are reimagining strategies to meet customer needs, with greater agility afforded to their teams by increased independence.
Team restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
Leaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.
Allowing the global organisation to focus on the long term has enabled local country teams to focus on “survival” and the short term.
The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
You’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.
Many organisations’ efforts at diversity and inclusion are short-lived and tokenistic – driving real change requires recruiting to reflect society and tolerating no harassment.