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Marketing Leadership

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Opinion Uncategorized

Brands must make all employees feel they belong – and marketers can help

Sue Unerman

Many organisations’ efforts at diversity and inclusion are short-lived and tokenistic – driving real change requires recruiting to reflect society and tolerating no harassment.

6 Jan 2021 4:00 pm
Question mark December
Analysis Uncategorized

3 questions I wish I’d asked as a junior marketer: Aviva’s Raj Kumar

Charlotte Rogers

Getting over the illusion of the perfect data set and learning to appreciate your impact as an individual are key lessons for any aspiring marketer, says Aviva brand boss Raj Kumar.

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5 Jan 2021 7:48 am
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Analysis Uncategorized

‘A calculated risk’: Taking on a new role during the pandemic

Charlotte Rogers

A host of marketers are defying the Covid-19 gloom and negotiating Zoom interviews to take on new challenges.

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15 Dec 2020 7:54 am
Analysis Uncategorized

Year in Review: Change makers 2020

Marketing Week Reporters

In a turbulent year for the marketing industry, and the world, we look at the people and brands that have been driving change.

11 Dec 2020 7:38 am
Giffgaff
Analysis Uncategorized

Giffgaff’s CEO on why marketers need to be comfortable ‘in the driving seat’

Matt Barker

The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.

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3 Dec 2020 7:00 am
Analysis Uncategorized

Coke’s marketing boss on Christmas, brand culls and what makes a good marketer

Molly Fleming

In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.

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27 Nov 2020 7:28 am
News Uncategorized

Pete Markey to leave TSB for CMO role at Boots

Sarah Vizard

Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.

26 Nov 2020 1:00 pm

Marketing Skills and Training

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Analysis Uncategorized

How marketers can mitigate the impact of Covid on their careers

Charlotte Rogers

From networking with purpose to engaging in a spot of job crafting, marketers are finding new ways to turbocharge their personal development and ensure their careers flourish despite the pandemic.

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12 Jan 2021 7:15 am
9 Comments
Opinion Uncategorized

Want a job? Pretend you believe in ‘digital marketing’

Mark Ritson

You’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.

7 Jan 2021 7:00 am
Opinion Uncategorized

Redundancy Chronicles: Focus on the here and now

Secret Marketer

Rather than dwell on the past year or look too far ahead into the future focus on the here and now.

22 Dec 2020 3:26 pm
2 Comments
Opinion Uncategorized

Cognitive dissonance, conmen and cults: The ways marketers delude themselves

Colin Lewis

Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is.

22 Dec 2020 7:00 am
Opinion Uncategorized

Redundancy Chronicles: Don’t call us, we’ll call you

Secret Marketer

As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.

11 Dec 2020 2:30 pm
News Uncategorized

Jerry Daykin on why GSK is training all its marketers on inclusion

Molly Fleming

GSK is training marketers across its brands to ensure they are asking important questions about diversity and how to produce inclusive marketing.

9 Dec 2020 2:35 pm
1 Comment
Analysis Uncategorized

How one marketer is navigating redundancy

Molly Fleming

Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.

4 Dec 2020 7:50 am

Team Structure

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Tom Fishburne
Cartoon Uncategorized

Marketoonist on agility

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

5 Jan 2021 12:40 pm
Analysis Uncategorized

Why Mercedes-Benz ditched the corporate stereotype to get the most from its marketers

Molly Fleming

Mercedes-Benz UK marketing director shares how new ways of working are helping the luxury car brand improve creativity and why innovation comes from people saying ‘yes’ more than they say ‘no’.

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16 Dec 2020 7:22 am
Agile
Analysis Uncategorized

Making agile work: Why GSK values skills over seniority

Charlotte Rogers

From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.

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27 Nov 2020 11:00 am
News Uncategorized

Take part: Marketing Week’s annual Career and Salary Survey is now open

Marketing Week Reporters

Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.

Analysis Uncategorized

Yum! Brands CMO on why cultural relevance beats global consistency

Molly Fleming

The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.

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24 Nov 2020 7:10 am
Analysis Uncategorized

Don’t separate brand-building from demand generation

David Hayes

B2B brands too often treat brand-building and demand generation as separate objectives with different budgets, but it’s much more effective to have one integrated approach through the whole of the marketing funnel.

Sponsored by The Marketing Practice
11 Nov 2020 11:39 am
News Uncategorized

Almost half of marketers expect job cuts in the next three months

Molly Fleming

While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.

23 Oct 2020 8:29 am

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