Müller’s top marketer departs to set up sports consultancy
Manny PhamMichael Inpong has been at Müller since 2012 and has played a leading role in driving growth and the brand’s sports marketing strategy.
One marketer on her knack for seeking out high-growth sectors
Matthew ValentineHaving started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
Unilever’s CEO on the ‘new mode of leadership’
Manny PhamAs the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
The founder model works, even if Jack Dorsey didn’t for Twitter
Mark RitsonDorsey’s contention that founder-led businesses are overhyped doesn’t hold water. The right founder offers huge marketing advantage – that just wasn’t him.
Growth Hacks: Ufurnish’s Toni Wood on how not to waste time
Charlotte RogersDescribing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.
Help us build the industry’s most in-depth view of marketing salaries and careers
Marketing Week ReportersMarketing Week’s annual Career and Salary Survey is now open.
Four steps to balancing process and creativity
Marketing Week PartnerWith 70% of marketers unable to fulfil their work potential without help from technology, how can marketers keep processes in check to resurrect their creativity?
How marketers are setting up teams for success in 2022
Megan TatumFrom upskilling existing teams and collaborating with other departments to exploring new ways of finding talent, marketers are working hard to ensure they have the right skills mix for what has been described as a “transition year”.
Why employee and customer experience go hand in hand for the brand of tomorrow
Morag Cuddeford-JonesAdapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
Advertising trade bodies unveil climate crisis training for marketers
Michaela JeffersonThe first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030.
How De Beers combines art and science to reach new audiences
Marketing Week PartnerThe jewellery brand wants to appeal to a new generation by communicating its brand purpose of ‘brilliance’ through separate storytelling and marketing effectiveness teams.
Five habits CMOs should avoid if they want to retain young talent
Helen EdwardsThere’s increased competition from employers for junior marketers, so to boost the chances of holding onto their brightest talent, CMOs need to rethink unconscious habits.
Marketing trade bodies lament government’s ‘missed opportunity’ to address skills crisis
Michaela JeffersonFollowing today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
The working from home debate is complex, so don’t treat employees like children
JP CastlinThe question of remote working is nuanced, with evidence for and against, and unique reasons why particular companies and individuals could benefit or suffer. We should acknowledge there’s no one-size-fits-all answer.
This Much I Learned: Forest Holidays on crafting a ‘naturally driven’ team
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.
Weetabix: We want our marketers to push boundaries
Charlotte RogersA reorganisation of the marketing team has seen Weetabix promote in-house talent and recruit from outside for key roles, with the focus firmly on building a team of commercially savvy brand marketers.
Forest Holidays: Six lessons for success from Marketing Week’s team of the year
Charlotte RogersBeating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
‘Punks with Purpose’ six months on: What’s the state of the BrewDog brand?
Manny PhamWhile YouGov’s BrandIndex data shows BrewDog has taken a significant hit to several brand health scores after claims of a toxic culture emerged, the long-term legacy of the revelations could be to its reputation as an employer brand rather than to sales.
Two-thirds of CMOs fear creativity will be impacted by remote working, study finds
Manny PhamWhile many brands have discovered a hybrid working model can be effective, the majority of CMOs fear continual lack of physical communication between marketers could impact creativity.
Coca-Cola unveils new marketing model built to drive long-term growth
Manny PhamCoca-Cola is revamping its agency model to prevent siloing and allow the business to launch more integrated campaigns that touch consumer passion points at speed.
Welcome back: Marketers on negotiating the return to office life
Matthew ValentineMarketers who changed jobs during lockdown, or hired new recruits remotely, reveal how they are shaping the future of office life.