Facebook promotes from within as it names Alex Schultz CMO
Matt BarkerSchultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
From Beats by Dre to Saudi Arabia: One marketer on discovering the ‘challenge of a lifetime’
Charlotte RogersA thirst for new experiences has inspired Danielle Atkins to travel the world from Russia to Saudi Arabia via brands such as Beats by Dre and Kodak. Now as CMO of the Diriyah Gate Development, she believes she has uncovered the “challenge of a lifetime”.
Former McDonald’s UK CMO Gareth Helm joins HomeServe
Molly FlemingHelm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements.
Marketing Week Top 100 2020: The top marketers in consumer goods, tech and luxury
Marketing Week ReportersMarketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Brands must dismantle the obstacles to creative effectiveness
Ben ChildMarketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.
Marketing Week Top 100 2020: The top FMCG marketers
Marketing Week ReportersMarketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketoonist on the productivity trap
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Is marketing ready to break down the barriers for diverse young talent?
Charlotte RogersCovid-19 and the Black Lives Matter movement have brought the issues of inclusivity and social justice to the fore but with unpaid internships still rife and a lack of apprenticeships on offer can the marketing industry really improve diversity?
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‘Bothism’ is the cure for marketers’ fascination with pointless conflict
Mark RitsonMarketing theory is a constant battle between opposing viewpoints, but an open mind and accurate data set will show you usually need to adopt both perspectives.
Having a ‘career strategy’ means brutally examining your situation
Colin LewisWe often mistake goals for strategy, but to be strategic about your career requires first diagnosing your situation, then giving yourself a competitive advantage.
More productive but less training: How marketers have been working in lockdown
Molly FlemingWhile 64% of marketers say they are as productive working from home as in the office, less than half have received any form of virtual training during lockdown.
How UKTV is repositioning to ‘revitalise’ its challenger mindset
Charlotte RogersRather than letting Covid-19 put it off its stride, UKTV is investing in a major brand repositioning project as it looks to get match fit for the post-lockdown world.
Giffgaff on taking a ‘phased approach’ to the socially distanced office
Charlotte RogersWhile any mass return to offices nationwide has been put firmly on the backburner, Giffgaff has much to learn from the phased approach it adopted to getting some employees back to their desks over the summer.
Covid’s great insight is distance doesn’t matter, which is good news for marketers
Liron SmadjaEmployees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
Mark Read’s ‘ageist’ remarks point to a more worrying problem for WPP
JP CastlinThe economics of agencies mean they often have to hire a large group of juniors to work on the cheap but they should start putting a premium on experience, even within digital.
Coca-Cola restructures marketing to ‘drive more growth’
Sarah VizardThe changes will see Coca-Cola create five global categories that it hopes will lead a prioritisation of strong brands and innovation, as well as shifting its marketing execution “closer to customers and consumers”.
The new era of work: How marketers are negotiating a return to the office
Steve HemsleyThe return to the office post-lockdown is fraught with issues, from creating a Covid secure environment to negotiating a hybrid approach that brings remote working very much into the mainstream.
‘An urgent priority’: How internal comms is coming of age during Covid-19
Charlotte RogersInternal communications and customer care may have slipped down the list of priorities for some brands pre-Covid, but both roles have emerged as priority areas for companies looking to a post-pandemic recovery.