For those facing tricky budget negotiations or trying to get innovation green-lit there’s no silver bullet to success, but there is plenty you can do to maximise the chance of sign-off.
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
With stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.
The reshuffle follows the announcement that chief customer officer Alessandra Bellini will be leaving Tesco at the end of September.
Research from the CMO Council finds that despite the importance of intra-department collaboration, true collaboration is extremely rare.
La Vie’s chief marketing and creative officer Romain Jolivet left Danone after 17 years to build the plant-based meat brand from scratch.
Nina Bibby has previously occupied senior marketing roles at telecoms companies including 02 and Verizon.
August has proved surprisingly busy for recruitment, and while some marketers are finding it harder to fully switch off, others are ensuring they find ways to get the break they need ahead of a busy end to the year.
Sky Sports’ marketing director Dave Stratton credits the business’s Marketing Excellence Programme for proving the value of marketing and helping it secure greater investment for this year’s campaign.
Headhunters say interim vacancies are skyrocketing as companies debate putting money into permanent CMO positions, while some marketers think a “re-evaluation” of the top job has caused a “double whammy” of issues for candidates on the market.
Rebecca Dibb-Simkin has been the chief product and marketing officer at Octopus Energy during a period of remarkable growth for the challenger brand. Her career to this point has taken her from agency to brand-side and she has learned the value of marketers being in control of product.
Like toxic interactions in medicine, each one alone can improve your team’s work, but taken together they will kill your productivity and decision-making.
The half way point in the year has seen many companies looking again at recruitment plans. For those filling roles, and those seeking, the outlook is mixed.
With burnout seemingly on the rise, it’s never been more important for brands to take the mental health of their employees seriously or risk losing them to the competition.
Krysten Halley will join the supermarket chain, joining its existing marketing director Jemma Townsend in the role.
The new roles will see the brand and customer experience teams come together to take relationships with customers “to the next level”, according to Waitrose customer director Nathan Ansell.
Stretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
The brand, launched in 2017 by Trinny Woodall, has focused on community to power its rise, says CMO Shira Feuer.
Weetabix is a brand that has been unafraid to experiment with its marketing team structure and allow talent to move across business functions, something which marketing director Francesca Theokli says sets it apart.
Research shows that job titles, such as VP of marketing and CMO, are being listed with limited experience requirements as firms look to attract and retain talent in a competitive jobs market.
Henkel has been undergoing a restructure in its consumer brands division since early 2022, something which CEO Carsten Knobel says has led to more “focused” marketing.