Alan Jope to step down as Unilever CEO
Niamh CarrollJope is to retire from the FMCG business at the end of 2023, having led on a series of structural and strategic changes at the company since he took over in 2019.
Spotify’s top marketer on ‘building a village’ to support her career
Michaela JeffersonThe support of colleagues past and present has led Taj Alavi through a career of mammoth brands, including Instagram, Uber and Spotify.
Why Britvic is ‘running at the fire’ during the cost of living crisis
Niamh CarrollBritvic wants to tackle today’s economic challenges head-on, says commercial growth director Bruce Dallas, using innovation to explore new categories and markets.
Tandem Bank’s CMO on the ‘critical importance’ of combining marketing and ESG
Michaela JeffersonFounded in 2014 as one of the UK’s first digital banks, Tandem’s aim is to provide “fairer and greener” financial services for consumers.
Lloyds’ chief customer officer Catherine Kehoe to join Nationwide in new role
Michaela JeffersonKehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
Snap CMO Kenny Mitchell on the power of working for brands you love
Michaela JeffersonFrom action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.
To close the authority gap, women must realise self-promotion is not a dirty concept
Helen JamesIt’s easier said than done but if you’re a female marketer trying to progress into leadership, grant yourself permission to be the real you, as authenticity will help you avoid the trap of being torn between trying to be more visible and following suit.
Econsultancy launches training model to bridge digital marketing and ecommerce skills gap
Marketing Week ReportersThe new model is designed to offer a “contextual, connected and continuous” learning environment to help marketers better embed what they are taught.
This Much I Learned: How to break the ‘social class taboo’
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?
How to get the most from apprentices in year one
Daryl FieldingApprenticeships are a great way to encourage talent from diverse backgrounds into marketing, but the first year can be challenging for them and your brand unless you plan ahead.
Digital most in-demand skill amid ‘techification’ of marketing, study finds
Charlotte RogersDigital marketing expertise is the top skill marketers are listing on their LinkedIn profiles, trumping knowledge of marketing strategy and advertising.
Intel’s CMO on why a B2B marketing career is now ‘really exciting’
Michaela JeffersonThe role of marketing in B2B is becoming “much bigger”, says Intel’s Karen Walker, making it a great opportunity for marketers looking for a challenge.
60% of young people considering a marketing career
Charlotte RogersWhile students highlight pay and progression as key attractions, 30% of parents worry about the mental health implications of a marketing career.
Universities on proving their value amid the cost of living crunch
Charlotte RogersAs A Level results are released today, universities are fighting hard for student attention amid rising cost pressures and following two years of Covid disruption.
Marketoonist on marketing procurement
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How Spotify reorganised its marketing team to enable more ‘nimble’ creativity
Michaela JeffersonSince restructuring in February, Spotify has been able to roll out almost weekly initiatives across its 10 key markets, according to the audio platform’s top global marketer.
EX = CX²: The links between employee and customer experience revealed
Morag Cuddeford-JonesA strategic approach to employee experience is fundamental to brands excelling at customer experience, new research by Marketing Week, Zone and Cognizant has found.
EasyJet poaches Asos’s top marketer as it brings back CMO position
Michaela JeffersonRobert Birge will be returning to the travel industry after more than two years leading marketing at online fashion giant Asos.
Co-op to cut marketing and customer roles by a fifth
Niamh CarrollCo-op is making 400 redundancies at its head office as it faces increased costs and a “tough” economic environment.
Brands signal ‘encouraging’ employment prospects despite ‘challenging’ conditions
Michaela JeffersonConcerns remain, however, around the condition of the UK labour market, with marketers citing skills shortages and rising wage pressures.
Snap’s first CMO on transforming marketing in a product-led business
Michaela JeffersonAs the first CMO of Snapchat, Kenny Mitchell’s first priority was to restructure and scale its marketing team, building a “symbiotic” relationship with product.