Airbnb’s Alex Dimiziani: Why are brands getting purpose so f*cking wrong?
Alexandra DimizianiAll too often purpose is simply a veneer. To get it right brands have got to truly embed it into their business and the organisational culture.
Alexandra Dimiziani, Airbnb: Get off the career ladder and become a better marketer by making bold sideways moves
Alexandra DimizianiYou don’t need to follow the traditional path to career advancement, a ‘lattice’ career, taking you out out of your comfort zone will make you a more distinctive and useful employee, argues Airbnb’s EMEA marketing director Alexandra Dimiziani.