Advertising effectiveness has never been improved by trying to build relationships
Secret MarketerMarketers should focus on encoding their brand into the minds of customers – not trying to build relationships with them.
Pitches aren’t won on ideas alone, they are won on chemistry
Secret MarketerShowing commitment, energy and passion is far more important than gimmicks and big ideas when it comes to pitching.
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Lack of transparency makes it hard to build trusted relationships with media agencies
Secret MarketerOngoing issues around media neutrality and transparency make it very difficult to build strong and trusted client-agency relationships.
We’re being seduced by engaging platforms, but it’s a complete non-starter as a strategy
Secret MarketerThe difference between good strategy and poor strategy is immense. As part of a new series, our undercover marketer explains why it’s better to take longer, shoot for the stars and slip a bit than to aim for mediocracy and achieve it.
Redundancy Chronicles: Keep walking
Secret MarketerNew opportunities will always arise so make sure you have the inner confidence to persevere.
Redundancy Chronicles: The right thing, not the first thing
Secret MarketerWhen looking for your next job don’t settle. Just because you’ve been made redundant doesn’t mean you should lower your standards. If the fit isn’t there, move on and put the interview down to experience.
Redundancy Chronicles: Learn by doing
Secret MarketerThe experiences gained during periods of reflection can be invaluable; they help build you into a more rounded and interesting person.
Redundancy Chronicles: Quit talking, start doing
Secret MarketerGetting yourself out into the world of work again, in whatever form that might take, will help you realise your value.
Redundancy Chronicles: Take a reality check
Secret MarketerIt’s important when you’re out of work to dig deep into your network while exploring options, because people that are slightly further removed from your situation can be invaluable at helping you see the bigger picture.
Redundancy Chronicles: Don’t let lockdown get you down
Secret MarketerWe may be in the middle of a third lockdown, which has undoubtedly set back the job market once more, but make sure you’re ready and well placed for future opportunities as they will arise.
Redundancy Chronicles: Focus on the here and now
Secret MarketerRather than dwell on the past year or look too far ahead into the future focus on the here and now.
Redundancy Chronicles: Don’t call us, we’ll call you
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Redundancy Chronicles: Know thyself
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
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Redundancy Chronicles: Cast your net wide
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
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Redundancy Chronicles: Think before you act
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.