Silos and bureaucracy are ‘holding back’ customer experience, study finds
Jonathan BaconDepartments such as IT and HR are regularly excluded from customer experience strategy planning, it was revealed at Marketing Week Live.
Departments such as IT and HR are regularly excluded from customer experience strategy planning, it was revealed at Marketing Week Live.
Gareth Maguire, marketing director at Kellogg UK & Ireland talks to Marketing Week about finding new sources of creativity and using social to respond to its audience in real time.
Business leaders need to stand up for human-sponsored creativity as the AI revolution takes hold.
As marketing becomes increasingly automated, brands need to ensure creativity and innovation don’t suffer as a result.
Having launched and sold several successful brands including Powwownow, Andrew Pearce is turning his sights to the online greetings card market with new brand Thortful.
Brands are turning to real-time performance data and emerging sports in the search for their next campaign stars.
It has never been so important for brands to stand for something and stick to their values, according to Ella’s Kitchen founder and chairman Paul Lindley.
The relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control?
As Brexit leads to a fundamental realignment of Britain’s place in the world, Marketing Week considers the challenges facing brands that trade on their British heritage.
Balancing short- and long-term goals and new ways of working with agencies were the topics occupying top marketers at our effectiveness roundtable sponsored by Royal Mail MarketReach.
With inflation forecast to rise to nearly 3% this year and the pound weakening amid Brexit uncertainty, marketers have to reassert control over pricing within their business to ensure it remains competitive.
As it launches its Super Bowl advert, Mercedes-Benz says it is prioritising content marketing and personal interactions as part of a new brand approach.
Speaking to Marketing Week at the end of last year, ITN CEO John Hardie reflected on turbulence in the news industry and why TV advertising remains essential to brands.
Despite the mounting challenges facing the news industry in the ‘post-truth’ era, ITN’s CEO John Hardie says the company is growing quickly and investing heavily in editorially driven business opportunities.
From live streaming to interactive outdoor campaigns, Marketing Week predicts four trends that will change the media landscape this year.