Ash Roots, Director of digital at Direct Line, on agility and meeting customers’ needs
Andy Mihalop, head of network agencies, media platforms UK, Google, discusses the biggest challenges marketers face today at Marketing Week Live 2015.
The Marketing Academy’s Sherilyn Shackell shares five lessons that every marketer should learn in order to better their career.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
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