Ash Roots, Director of digital at Direct Line, on agility and meeting customers’ needs
Andy Mihalop of Google on the biggest challenges marketers face
Samuel JoyAndy Mihalop, head of network agencies, media platforms UK, Google, discusses the biggest challenges marketers face today at Marketing Week Live 2015.
Five tips on how to advance your career in marketing
Lucy TesserasThe Marketing Academy’s Sherilyn Shackell shares five lessons that every marketer should learn in order to better their career.
Transformation plans and Corona’s island: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
How Intel is ‘reigniting’ its brand as it preps for ‘massive growth’
Michaela JeffersonIntel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
From moments to movements: To truly have an impact brands need to understand the difference
Helen JamesIf brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers
Niamh CarrollDiet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.
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