Unilever’s new CEO, Hein Schumacher, has said the company will focus on ensuring its products perform better than the competition as it seeks to grow its margins and return to volume growth.
This year has been pivotal for artificial intelligence, with innovations such as ChatGPT creating waves in multiple sectors. As AI introduces capabilities that might seem alarming, find out how businesses can prepare and unlock its value.
Experts have said there appears to be “no best practice branding logic” behind Twitter’s rebrand, describing it as “all very amateur”.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
The hygiene business saw growth slow in the UK as the bathing and washing category declined but kept investment in its brand marketing high.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Retailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?