All the highlights from the first day of Marketing Week Live
There is a critical moment in all of our visionary marketers’ careers that has defined the way they think and influenced the strategic and creative direction their work has taken since.
As fans consume more digital content, sponsors need high-tech strategies that don’t neglect traditional supporters.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.
Despite getting a less than favourable reaction to our latest ad on Twitter – one user said they wanted to murder the person who made it – the On The Beach marketing team gained five valuable lessons, which are taking us forward.
We arm you with all the numbers you need to tackle the week ahead.