Steve Hemsley, Author at Marketing Week

Success built on foundation of basic skills

Steve Hemsley

At a time when marketers need to shape their brand’s offering, training providers are shifting their focus towards courses that teach basic skills, such as digital strategy, planning and finance.

Opinion

Knowing what is your customer’s cup of tea

Steve Hemsley

A good many loyalty schemes are failing, says a new study. Unless marketers collect data on customer preferences and make them core to brand strategy, these programmes will never stir up a big response. By Steve Hemsley

Steve Hemsley

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