Steve Hemsley

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Once bitten…

Steve Hemsley

As a stand-off develops between Apple and publishers over access to subscriber data, could the love affair with the iPad begin to turn sour? By Steve Hemsley

Nestlé’s recent Aero Caramel relaunch applied the latest interactive screen technology

Things that make you go OOH!

Steve Hemsley

As technology costs fall, innovation is inspiring ever-more adventurous digital out-of-home ad campaigns across the UK. Out-of-home media is no longer just a case of choosing a single format to target consumers. Marketers can now take their pick from an array of technology when thinking about their campaigns, as shoppers who have just witnessed the […]