Five DM specialists discuss developments in the sector that are leading to digital and traditional campaigns delivering ever-higher response rates. The panel Peter Wilton (PW)Head of brand and marketing communications, Lloydspharmacy Philip Price (PP)Head of brand marketing, P&O Cruises Marc Michaels (MM)Director of direct and evaluation, COI Chris Combemalem (CC)Executive director at DMA UK Adam […]
Gala Coral’s customer relationship team has devised Six Step, a programme to ensure that not just senior managers, but frontline staff know what to do when customers’ engagement wanes. By Steve Hemsley
As a stand-off develops between Apple and publishers over access to subscriber data, could the love affair with the iPad begin to turn sour? By Steve Hemsley
As technology costs fall, innovation is inspiring ever-more adventurous digital out-of-home ad campaigns across the UK. Out-of-home media is no longer just a case of choosing a single format to target consumers. Marketers can now take their pick from an array of technology when thinking about their campaigns, as shoppers who have just witnessed the […]
The cocktail-stick sampling brigade is being superseded by experiential-style activities that use the latest in-store and online technology to boost value and creativity. By Steve Hemsley.
Brand owners are taking advantage of real-time feedback by focusing on the convenience store sector as they seek to maximise their return on field marketing investment.
To fully exploit the potential of search, marketers must take advantage of real-time data and smartphone technology that now dominate social media.
Direct marketers are using technology such as analytics software and volunteered personal information to deliver messages that raise levels of engagement.
As the economy edges towards recovery, brands are switching their attention away from business survival to equipping marketers with up-to-date skills.
At a time when marketers need to shape their brand’s offering, training providers are shifting their focus towards courses that teach basic skills, such as digital strategy, planning and finance.
A good many loyalty schemes are failing, says a new study. Unless marketers collect data on customer preferences and make them core to brand strategy, these programmes will never stir up a big response. By Steve Hemsley