Comet is on the right lines

Having read your news article “Comet promotes ’lifestyle’ and fun aspects of products” (MW 16 September), it is encouraging to see a high street brand with a progressive understanding of what the in-store experience means to today’s consumer. Comet recognizes that shoppers want to push buttons, open doors and ask a lot of questions when making major purchases. Web shopping, while often cheaper, does not scratch that itch.

Big buys hit us hard in the pocket and we need emotional buy-in and the chance to experience how a product feels and functions before we dig deep. As the high street continues to lose the fight on price, I predict we’ll see other retail brands tapping into their “real world” appeal.

Linda Miller, Creative communications manager, Kyp

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