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  1. Alex Konrad 5 Mar 2015

    The biggest takeaway I got from this article was the need to really know and understand your core audience at the most intimate level possible. In order to influence anyone to make a decision/purchase/etc. a marketer needs to know what will make them react positively, and want to share their peers. Taking this into account, it is important for even the largest corporations to understand their audience at the bottom line. For one just starting a business, is it more important to spend time getting to know getting customers at a personal level, or attempt to maintain a level of anonymity? I feel that a successful approach could be made either way.

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