Forte seeks global head of marketing
Forte is looking for its first world-wide marketing director, after splitting its central sales and marketing function into two.
Forte has promoted Jackie Kernaghan, who has been acting sales and marketing director since November last year, to the new position of worldwide sales director. It has also created a second new position – worldwide marketing director. Both jobs are at managing director level, which puts them on a par with heads of Forte brands.
A Forte spokeswoman says: “We have changed the focus of our sales and marketing and are putting more weight behind each function.”
The centralised teams will concentrate on the group’s top 200 accounts, she says, and on other services such as the Forte card. Otherwise, “we will be continuing with separate marketing teams for the brands”.