Finding your way
This week has been a tale of two types of brands. Newer, so-called disruptive brands carving out new categories, and mature brands looking to adjust to different realities.
It’s been a busy week for the latter. The BBC is a football of a brand, easily kicked around. Everyone has a stake in it, from licence fee payers to government. It is a brand that enjoys considerable, residual appreciation. But it’s also one looking to find a meaning in a media landscape very different to the one it has operated in for most of its 100 years.