Rapidly growing social media platform Snapchat, which allows users to send temporary videos and pictures to each other, has confirmed it is planning to roll out its own ecommerce platform. But it must not stray too far from its entertaining tone if it wants to keep its young user base engaged.
Facebook is encouraging consumers to shop for more items via Facebook without having to leave its app as it introduces a range of new ad features.
YouTube is looking to make it easier for consumers to buy products from the videos they are watching as it looks to boost its ecommerce credentials and better compete with Amazon and eBay for marketers’ ad budgets.
The move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
In the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.