Can Instagram become a shopping site?
Instagram is hoping to convince both brands and consumers that it can become a shop, not just a shop window, but it faces a number of challenges.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
Why Snapchat is moving into ecommerce
Leonie RoderickRapidly growing social media platform Snapchat, which allows users to send temporary videos and pictures to each other, has confirmed it is planning to roll out its own ecommerce platform. But it must not stray too far from its entertaining tone if it wants to keep its young user base engaged.
3 Comments
Facebook pushes further into ecommerce with dedicated shopping section
Sarah VizardFacebook is encouraging consumers to shop for more items via Facebook without having to leave its app as it introduces a range of new ad features.
YouTube boosts ecommerce credentials with ‘shopping’ ads
Sarah VizardYouTube is looking to make it easier for consumers to buy products from the videos they are watching as it looks to boost its ecommerce credentials and better compete with Amazon and eBay for marketers’ ad budgets.
Fight, don’t freeze: How to recession-proof your brand
Kevin O'FarrellMedia investment is often cut when savings are required, but analytics shows it damages sales. The right move is to focus on planning and optimising campaigns.
Cannes-winning film ads ‘lack potential to drive long-term brand growth’
Michaela JeffersonComparing the award-winning campaigns against a database of 80,000 ads reveals that, in many cases, they were leaving viewers “utterly cold”, says System1 CMO Jon Evans.
L’Oréal: The YOLO effect is outweighing inflation
Molly InnesL’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
It may be tainted, but don’t underestimate the power of brand love
Mark RitsonAlthough the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.