Can Instagram become a shopping site?
Instagram is hoping to convince both brands and consumers that it can become a shop, not just a shop window, but it faces a number of challenges.
Instagram is hoping to convince both brands and consumers that it can become a shop, not just a shop window, but it faces a number of challenges.
Rapidly growing social media platform Snapchat, which allows users to send temporary videos and pictures to each other, has confirmed it is planning to roll out its own ecommerce platform. But it must not stray too far from its entertaining tone if it wants to keep its young user base engaged.
Facebook is encouraging consumers to shop for more items via Facebook without having to leave its app as it introduces a range of new ad features.
YouTube is looking to make it easier for consumers to buy products from the videos they are watching as it looks to boost its ecommerce credentials and better compete with Amazon and eBay for marketers’ ad budgets.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.